The Importance of Listing Photos

If a buyer is browsing through listings on and begins to narrow their list down, how many listings without photos do you believe are on their list? Many people are visual creatures and would skip right over a listing without at least one photo. In this buyer’s market quality listing photos are necessary to make a good first impression.  A survey conducted by the Realtors’ association says that when it comes to web features that buyers consider “very useful,” 83 percent cited pictures, 81 percent cited detailed property information and 60 percent cited virtual tours.

It should be of utmost importance to present each property in the best manner.  A fundamental component is to include as many quality photos as possible. A digital camera is a must have for a real estate agent in this day and age. A camera with a wide angle capability of 28mm or more will capture more of the room than a standard lens.  Stand in the corner of the room, then take a few steps back to ensure the room appears spacious in your photo.  A wide angle lense will enable you to stand closer and still fit in the frame. If you have the budget you may want to consider hiring a professional real estate photographer in your area.

Before snapping your photos you should be sure to stage each room.  Make sure to turn on every light in the room and remove clutter, even photographs the family may have displayed throughout the house should be removed. It is best if the light is coming from behind you.  Remove throw rugs from the floors and tablecloths from the kitchen and dining room tables.  Even if you don’t believe you will use all of them I suggest to get one good shot of every room from many angles. While taking the exterior photo you may want to stand across the street or even on your car to get a clear shot that shows the entire exterior.  If it snows in your local area be sure to replace the snow photos once it melts.  Just remember that home buyers ARE judging listings on photos so be sure to do your listings justice.

Jason Parker

Jason Parker

Jason worked for several years in the real estate industry as a licensed agent and member of the National Association of REALTORS. He has an MBA from Florida State University and enjoys writing about how agents can improve their marketing efforts.
Jason Parker

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4 thoughts on “The Importance of Listing Photos

  1. Sorry,But I strongly Disagree and please let Me explain why.

    If You make too many photos available “on-line”,Then there is No need for The Buyers to come out and physically view the Property as they have seen it all”on-line”.I’ve seen Photos taken by Agents/Realtors of Open Toilets(Disgusting),Circuit Breaker panels,Hot water Tanks,Oil Burners,Gas Furnaces etc.

    I think less photos is the way to go!Just enough to pique a Buyers
    Interest,With a Comprehensive “Description”of the Property.I have practiced this Myself since the Real Estate Market went “on-line”
    and it DOES Work!

    Newer Agents/Realtors(within the last 10 years) will probably disagree strongly.But I am from the “Old School” when all We had was an MLS book that was published every Two Weeks.I was told very early on in My career NOT to publish any Photos!as a Buyer might rule out a Property because they did not like the Exterior Photo published in the MLS book.

    Any experienced Realtor/Agent will tell You that these Buyers do not really know what they want.A perfect example is Myself.I strongly dislike “Capes”.I thinkk they are one of the ugliest Houses ever Built!Guess what I bought a Cape.I rest My case.If it was up to Me I would not use any Photos.It is up to the Realtor/Agent to get off their lazy butts and get these People out to Physically view these Properties.That should be limited though too.Do not show them too many Properties as they will be overwhelmed and You will be too!

  2. Not only do I agree with John and with your post I think Realtors miss out a great deal when they skimp of taking great pictures… Consumers are drawn to pictures and use them to imagine themselves in their future home…

    Great Post,


  3. Good post Jaclyn.. I’m always telling my associates to learn more about getting GREAT photos… I agree with everything you’ve said here in this post. It always amazes me how much “clutter” I see in most agents photos.. and then I get back to the office with my own… and see that I always could’ve done something better! Thanks for the good words…