Social Media for Real Estate

Social Media

Many of you may already be using social media in your personal life, but what about using these channels to build your business. Use of social media is expected to grow 75% this year, and by 2011 half of all adults online will use social networks. [ETarticle]

What is social media? Social media describes a set of web-based tools and technologies that enable shared community experiences, both online and in person.

How does this apply to real estate? Socialmedia is turning into social commerce with more and more social media spending each year. Smart marketers are finding ways to connect with people and build relationships using social media tools. Estimates for the growth of social media are huge, as more Gen X and Gen Y customers come of age.

  • Social media tools develop into valuable business tools
  • Make community and personal connections
  • Set and achieve goals
  • Follow through

Here are some ideas for putting social commerce to work in real estate:

  • Choose the social media channels that are used by your prospects and clients.
  • Use social commerce to get your message across.
  • Like any other form of marketing, measure your results and improve your tactics.

Social commerce sites are filled with real estate agent profiles that were posted once and never maintained. If you choose to market yourself through social networks, stay active and involved!

Jason Parker

Jason Parker

Jason worked for several years in the real estate industry as a licensed agent and member of the National Association of REALTORS. He has an MBA from Florida State University and enjoys writing about how agents can improve their marketing efforts.
Jason Parker

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7 thoughts on “Social Media for Real Estate

  1. Nice read. I found your site on facebook and i have your article saved on my personal read list!
    I’m a fan of your Website. Keep up the good work

  2. If you are not picking up on the power of social media with your RE business online, then hand over your money now. Its over for you. Great Post.

  3. This is a great topic and would be eager to see more. I think social media has great potential.

    But how exactly?

    That’s where the opportunity lies. Eager to see more…thanks

  4. Social media helps in any business, especially in professional ones such as legal, medical, and real estate. I started my SEO thinking with my homes.com site and now landed a great job at an SEO marketing company in Chatham, NJ. This techi stuff helped my business in so many ways.