One of the Best Forms of Advertising for Agents: Organic Search Placement

Homes.com Google According to the National Association of Realtor’s Homebuyer Profile Report for 2009, more than 90% of all homebuyers start their home search online. Additionally, 92% of those homebuyers, start their search by using a major search engine like Google or Yahoo. Successfully placing your website advertising organically at the top of these search engines is one of the most powerful ways to get your message to home buyers, especially because it drives the most amount of traffic to you! According to RISMedia, there are over 880 million real estate related searches just on Google, every month!

Ranking high in the natural, or organic, search results is the easiest way to reach an active audience of Internet users who are currently in the market for buying or selling a home. Consider that the average consumer today is bombarded with advertising messages everywhere they go online; therefore, the best way to reach users is to place your message in the places where these users are commonly searching. In fact, this isn’t really advertising, it’s accurately providing the user the information they are seeking.

Do Your Research: You must target and use the right combination of keywords so that you will be found on the most commonly used searches performed by buyers and sellers. Additionally, learning the beginning steps of Search Engine Optimization, will ensure that your website is optimized correctly. Remember, you will always need to continue to keep up-to-date with commonly used keywords and SEO trends – they are always changing!

Set up Your Blog and Social Media Accounts The more real estate content you provide on your site, the higher you will naturally rank at the top of the major search engines. Every article on your blog contributes to keyword combinations that will enable you to be found on major search engines. You can also set up RSS feeds from your blog to your social media accounts. Social media accounts, like Twitter and Facebook, are great mediums to engage local homebuyers and sellers and even begin an online community where you are the expert. Check our more of our blog for more tips on social media.

Advertise on Homes.com: Homes.com uses the same SEO practices mentioned above in ranking itself on the major search engines. Go ahead and try out a search for yourself. Just go to your favorite search engine and type in “homes for sale (your city, your state)” and see where Homes.com ranks. Or you can see how we rank in Norfolk, VA. Advertisers on Homes.com, including both listings and display advertising, are just 2 clicks away from major search engines! Learn More!

Resources:

Kick the Pay Per Click Habit: 7 Reasons Why Real Estate Blogging Is Better For Your Business

Organic Search Placement – Why Real Estate Agents NEED It!

Five Steps to Effective Keyword Research

Jason Parker

Jason Parker

Jason worked for several years in the real estate industry as a licensed agent and member of the National Association of REALTORS. He has an MBA from Florida State University and enjoys writing about how agents can improve their marketing efforts.
Jason Parker

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One thought on “One of the Best Forms of Advertising for Agents: Organic Search Placement

  1. Great Article!

    Alot of agents that I meet at conferences have no idea there are roughly 65 phrases that buyers and sellers will use when they are in a purchasing mindset!

    Making sure that you are promoting your site on every one of those keywords will help you generate higher quality leads from your site.

    The proper phrases combined with a Direct Response website can be a career changing marketing tool!

    Chris