When searching for a business or a business professional, people often turn to one of three places; yellow pages, 411 (or other), or internet search engines. With the rise in popularity of the internet, mobile phones and most importantly, accessing the internet via mobile phones, search engines have become increasingly popular, while the other two have seen a significant decline in usage. Search engines have been around since the early 90s, almost as long as the internet as we now know it. Since then, search engines have not only become more popular, but many search engine giants, notably Google, have expanded their services to include mobile phones and entire web browsers.
One of the benefits of using search engines over the other more traditional options is that you can use multiple words to specify exactly what you are looking for. For example, those searching for homes online can find different search engine results by combining different keywords, such as “homes for sale,” “real estate for sale,” or “find a home.”
More and more people are taking advantage of the ability to include multiple search terms to find specific results, and Hitwise reports that the average number of search words used for a search is four, specifically for the real estate industry. You’ll want to take advantage of these “long tail” search queries. Here are a few ways to make sure you are effectively using the long tail search:
- Include on your headline or description the areas that you sell. For example, instead of just saying “real estate agent” or “homes for sale” specify that you are a “Dallas real estate agent” or that you have “homes for sale in Phoenix”.
- If you have a specialty that you are known for in your area, include that in the text on your home page so that search engines can find it. If you only sell high end homes, say so. Or if you specialize in rural areas, state that.
- Similarly, if you go by a nickname or title, certainly include that somewhere in case people are searching for you specifically, especially if you receive many of your new clients through customer referrals.
With the enormous amount of competition for organic placement, optimizing your content for the long tail search is the best way to take advantage of consumers’ search habits while connecting you with prospects that are more likely to use the specific services you offer. If you are interested in learning more about search engine optimization (SEO), feel free to call (888) 510-8795 to speak with a representative.