According to a survey by real estate website HomeGain, Featured Listings are the second most effective marketing strategy for Realtors, only behind referrals. The survey accumulated over 1,300 responses from real estate agents and brokers from all over the country, and ranked the top ten most effective marketing strategies according to real estate agents and brokers. The survey used a ranking system based on the most effective advertising method and recorded the overall average score. Here are the results of the survey based on the average score:
1. Referrals 2. Featured Listings 3. Email campaigns and drip marketing 4. Postcards and direct mail 5. Blogging 6. Online lead generation 7. Facebook 8. LinkedIn 9. Outdoor ads and billboards 10. Print advertising
Next to referrals, Realtors rank Featured Listings as the second most effective form of advertising. This is not surprising as Featured Listings on Homes.com are clicked an average of ten more times than a basic listing. Featured Listings are a simple way to draw instant attention to listings that agents want to move fast, while targeting specific zip codes that are searched more frequently in a local city. Plus, with the newly launched site on June 8th, Featured Listings are now featured on the Homes.com mobile website, all Homes.com real estate search applications and the homepage of Homes.com, based on the the visitors location. Now, Featured Listings are even more effective and reach an even bigger local audience!
Where do Featured Listings rank on your effective marketing list? What are your most successful marketing strategies? Let us know in the comments below.