The next big thing in real estate marketing: QR codes

Homes.com

Scan the image with your smartphone!

Turn your lawn sign, business card or billboard into a website with one image!

QR or “Quick Response” codes are the latest in real estate marketing technology. Originally used as a tracking mechanism, QR codes are two-dimensional barcodes that contain information. When the image is scanned by a mobile phone equipped with a QR code reader app, the website, text, phone number or other data programmed into the code will appear. In essence, they are “paper-based hyperlinks.”

QR codes were originally developed as tracking devices and are still used by the U.S. Postal Service and others for this purpose. But now, you can also find QR codes in Times Square, on Calvin Klein magazine advertisements, under the cap on PepsiMax bottles, and in the near future, potentially on Facebook profiles and in cafes or bars as a way to check in with Foursquare.

The potential for QR codes as a real estate marketing tool are limitless. House hunters driving by a property can scan the QR code on your lawn sign and be taken to a video tour on YouTube, a gallery chock-full of interior photos of the house, or a page offering valuable information about the property, like the price and information about the community. Anyone holding your business card can be connected to your website in one click. QR codes can even be a way to revitalize direct mailing by making it that much easier for the consumer to make the leap from paper to the Web.

Ready to try it out? Here’s how to market your business with QR codes in quick and simple steps:

1. Create the video or select the website that you want to showcase. This will be the landing page when consumers scan your QR code.
2. Create your QR code here. It’s easy—just type in the URL of your landing page, select whether you the address of the website to be condensed into a tiny URL and choose what size you want the code to be, then click “Generate.”
3. Your QR code will appear on the screen, along with a tiny URL if you selected that option. This is the image that you will display on your lawn signs or business cards.
4. Save the image.
5. Print the QR code on your lawn sign, business card, flyer or anywhere else and connect consumers to your website with one click.

QR codes are free to generate, as are mobile apps to read them—in fact, many phones come pre-loaded with QR code readers, so anyone with a smartphone can access your website instantly. You can make individual QR codes for each of your lawn signs that will link to information or video about that particular property, as well as a separate code for your business cards or flyers that links to the main page of your website.

Stay tuned for part 2: “Utilizing QR codes in your real estate marketing!”

Jason Parker

Jason Parker

Jason worked for several years in the real estate industry as a licensed agent and member of the National Association of REALTORS. He has an MBA from Florida State University and enjoys writing about how agents can improve their marketing efforts.
Jason Parker

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One thought on “The next big thing in real estate marketing: QR codes

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