Getting started with real estate lead generation

Homes.com

Reach more local, active home buyers

Real estate lead generation is an important aspect of business for any real estate professional. In fact, there is a good chance that one of the reasons you’re browsing Homes.com right now is because you want to know how to improve your lead generation.

Well, the most surefire way to generate real estate leads is to make people want to contact you. This ensures that not only are you getting a high volume of leads, but these are also high quality leads that are more likely to land you a sale. Let’s look at a couple ways to cultivate high-quality real estate lead generation. In today’s real estate market, Internet presence is everything. Around 90% of buyers used the Internet in their home search, according to the 2010 National Association of Realtors Profile of Home Buyers and Sellers. So your first step in improving your real estate lead generation is to build your online presence. Make sure your website is easy to navigate, has high search engine visibility and demonstrates your value as an agent by providing useful, relevant information to your visitors on your blog and even on your listings. You can also utilize forums and other real estate websites to reach out to consumers outside of your own site.

Agents looking to build up their web presence, may want to start by posting their real estate listings on Homes.com. Posting your listings on Homes.com is easy and completey online. Agents can choose the real estate listing package that best fits their business needs directly online. Plus, your listings on Homes.com will include multiple ways for homebuyers to contact you, including your phone numbers, email address, links to your website and contact forms on each of your listings that forward directly to your cell phone and email address.

Another great way to further your real estate lead generation is by targeting your marketing efforts to your local area. Don’t be a faceless real estate mogul out in cyberspace—be the local expert that consumers will turn to for information about your neighborhood. Make sure your website offers specific content that is relevant to your local area, not vague guides like “Tips for Buying a Home.” Use your website as a forum to discuss your community, including local events, activities and local real estate market trends.

Homes.com offers real estate lead generation packages designed to help you tap into your local market. In fact, you can target by your local city or zip code, depending on what is best for your local area. Both packages allow you to target a specific area with brand advertising, real estate listing exposure and search engine marketing.

For more information on how to use these packages for your real estate lead generation, click here. Or, if you’re new to Homes.com, sign up for FREE with a MyHomes Agent Profile.

Jason Parker

Jason Parker

Jason worked for several years in the real estate industry as a licensed agent and member of the National Association of REALTORS. He has an MBA from Florida State University and enjoys writing about how agents can improve their marketing efforts.
Jason Parker

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