Agreement enhances RE/MAX listings on leading national real estate portal
NORFOLK, VA, January 10, 2011—Homes.com, a division of Dominion Enterprises, today announced a new advertising partnership with RE/MAX, LLC. The partnership showcases RE/MAX listings to Homes.com’s more than 5.5 million monthly visitors. Homes.com was ranked as the #7 real estate portal in December, according to Hitwise.com.
The partnership follows a pilot program that proved the effectiveness of showing RE/MAX listings on Homes.com. Running in the Central Florida and Mid-Atlantic markets, the Homes.com-RE/MAX advertising pilot generated 7,000 additional leads for RE/MAX associates and more than 1.3 million additional listing views. Based on the success of the pilot program, the partnership has now expanded to over 150,000 RE/MAX listings advertised on Homes.com. These listings now drive traffic Remax.com and increase lead generation opportunities for RE/MAX Offices and Associates around the nation.
“We are excited to announce this landmark partnership with RE/MAX, one of the nation’s largest real estate franchises,” said Jason Doyle, vice president of Homes.com. “Homes.com has a proven record of attracting qualified prospects who are in the early stages of the home buying process. With this partnership, we are also enhancing the consumer experience by streamlining the hand-off to industry-leading RE/MAX agents at the local level.”
“Remax.com is the most visited real estate franchise Web site because we offer buyers and sellers tools and resources to make good decisions in any market and comprehensive information on listings around the country,” said Marnie Blanco, RE/MAX Vice President, eBusiness. “Our partnership with Homes.com gives RE/MAX listings added visibility and drives more buyers and sellers to a qualified RE/MAX agent.”
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 5.5 million homebuyers visit Homes.com each month to search nearly 4 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit www.Homes.com.