Visitors to real estate search site stay more than 14 minutes per visit
NORFOLK, VA, January 10, 2011—Homes.com, a division of Dominion Enterprises, announced record traffic statistics for page views and time spent on site for the past four months according to Hitwise. Homes.com ranked #2 in the real estate category for page views and #2 in visit time among top real estate sites. More visitors are viewing listings and spending more time per visit viewing content on Homes.com than on nearly any other major real estate search website, including Trulia, Zillow and Yahoo! Real Estate.
With nearly 14 percent of all page views among the top real estate sites for the past four months, Homes.com’s visitors view more pages than any other real estate website, with the only exception being Realtor.com, representing a significant boon for Homes.com advertisers.
In addition to viewing more pages, visitors to Homes.com stayed on the website for an average of over 14 minutes per person, over a full minute longer than they stayed on the next highest competitor. This means visitors to Homes.com looked at homes for sale and rent longer than they did on almost any other major real estate portal. Jason Doyle, vice-president of Homes.com, said, “For advertisers, page views per visit is a more valuable indicator of user engagement and audience quality than unique visitors which can be driven up by unengaged, indirect traffic. Our goal is to attract consumers prepared to engage in the transaction of a home purchase or rental in order to connect them with local professionals. The level of engagement of visitors to Homes.com is virtually unmatched among real estate search sites.”
Homes.com is ranked as the #4 real estate site by comScore in traffic volume, with over 6 million unique visitors per month to the Homes.com and ForRent.com Network. Over 66 million consumers visited Homes.com in 2010 alone, viewing well over 1.1 billion pages, representing a 40 percent increase in page views over the previous year.
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 5.5 million homebuyers visit Homes.com each month to search nearly 4 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit www.Homes.com.
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