Real Estate Agents: Which Listing Package is Right for Your Business?

Select your listing package

In a previous post, we’ve discussed the Top 5 Reasons to advertise listings on Homes.com. Now, let’s take a look at picking the right package for your real estate business. To get started, let’s discuss three major factors for advertising real estate listings online.

First, what is the size of your listing inventory? Are you a heavy lister or do you specialize as a buyer’s agent? Knowing your listing inventory will ensure that you’re getting the best return from your online listing package. Next, what is most important to your marketing success? Do you advertise mainly to keep your sellers happy or to get your listings in front of active, local homebuyers? Understanding your advertising goal will help you in outlining your online advertising strategy.

Lastly, are you familiar with the tendencies of online shoppers? Did you know that most online homebuyers search for up to 18 months online before even contacting an agent? To most of these online shoppers, researching products for an extended period of time is a crucial part of the buying process. So much so that according to our visitors, over 81% of Homes.com users still need an agent. Therefore, online advertising does not generate results overnight; however, consistent, informative contact and advertising during the research process will prove rewarding when the researcher becomes an active buyer. In fact, most online homebuyers select their agent because he or she was the first to respond to their inquiry.

Now that we know the important factors for advertising listings online, let’s look at the individual Homes.com listing packages. Each package includes listings on each of the Homes.com mobile applications, including the iPhone, android, Windows and Blackberry platforms. Additionally, real estate agents receive a FREE MyHomes Agent Profile with their listing packae. Here are the details for each of the Homes.com real estate listing packages:

Preferred Listings

  • 100 listings
  • Unlimited photos for each listing
  • Preferred green highlighting for listing and agent branding
  • Modifiable sashes for price reductions, open houses, video and more
  • Contact link on each listing showing in the local search results
  • 3 contact forms on each listing detail page
  • Unique call tracking number to track every call – even the ones you missed

Standard Listings

  • 50 listings
  • 30 photos for each listing
  • Contact link on each listing showing in the local search results
  • 2 contact forms on each listing detail page
  • Unique call tracking number to track every call – even the ones you missed

Basic listings – perfect for buyers agents!

  • 5 listings
  • 30 photos for each listing
  • Contact link on each listing showing in the local search results
  • 2 contact forms on each listing detail page
  • Unique call tracking number to track every call – even the ones you missed

For more information on advertising real estate listings on Homes.com watch the video at the top of this page or if you’re ready to get started, pick your package today!

Related Posts

Tips for a Strong Online Password
Building Trust: Not as Easy as it Seems
FREE Webinar: Niche Marketing for Maximum Lead Generation
5 Tips to Effectively Automate Your Email Marketing Efforts
How Facebook’s New Look Benefits You

Comments are closed.