Monthly Archives: January 2012

Sue Adler Shares How to Give the Consumer what the Consumer Wants!

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FREE Webinar with Sue Adler

Have you ever wondered how to be the top Agent?
Sue Adler, #1 Keller Williams in New Jersey sat down with Secrets of Top Selling Agents and Homes.com to share how she created her consumer-centric business through social media, video, website engagement, and her team. Wow, did Sue have amazing ways to show your consumer its about them and not the sale! This is what’s important to her, and this is how she became #1. If you didn’t have a chance to watch the webinar you can find it here along with many others previously aired. Watching the webinar will be the best way to see the how Sue Adler manages her consumer-centric business, but we have a short summary for you below!

Sue Adler has been the #1 Keller Williams Agent in New Jersey since 2005, she was featured on the Top 100 List for Inman Most Influential Real Estate Leaders, as well as #103 on Wall Street Nationwide Top Teams List Nationwide. Congratulations Sue and thank you again for providing us with such a helpful and guided webinar to successful consumer relationships and business growth.

5 Key Elements to Creating a Great Customer Experience: Continue reading →

Home Values Survey

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Homes.com wants your opinion!

Homes.com

We would like to know what you think is going on in the real estate world concerning home values. Do you think home values will be increasing or decreasing in 2012? Do you expect your home value to change? As a knowledgeable real estate professional, you’re the one who matters in the industry, so we want to know what you think!

To show our appreciation we’ll enter you in a drawing to win $100 just for taking our survey and helping us out!

Thanks in advance for your invaluable input. With your help, we can have a better understanding of the upcoming trends in home values.

Click here to take the survey and register to win $100! Good luck!

Sincerely,

Homes.com

Search Impact – How Homes.com can Help your Online Reputation

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homes.comReputation & Visibility, Social Media, and Online Marketing

Homes Media Solutions is now offering Real Estate Agents a product to maintain their Reputation and Visibility on the internet while increasing their exposure online with Online Marketing including Social Media. The program is called Search Impact and we will provide reputation management and reputation building.

Don’t feel overwhelmed, Homes.com is here to help with Search Impact.

What does that mean?

Well, first we will be your social media assistant and provide training, advice, and guidance with your online marketing. This monthly service has the potential to improve your rankings, however that is not our primary focus. The objective is to build your reputation and increase your business by sending traffic to your social media and webpages. Continue reading →

The Top 10 Real Estate Smartphone Apps to Use Now!

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Joe Sesso Top 10 Real Estate Smartphone Application List! See list below and then see what all the hype is about each application under the list. Comment and tell us which application is your favorite – did your favorite make the list?

ALT TEXT - commonly homes.com

iPad
#1 Homes Mortgage Calculator
#2 Craigslist
#3 Evernote
#4 Real Alert
#5 Loopnet
#6 iMovie
#7 Dropbox
#8 For Sale by Owner
#9 Keynote
#10 Homes.com Real Estate

IPhone
#1 Homes Mortgage Calculator
#2 Craigslist
#3 Evernote
#4 Real Alert
#5 Loopnet
#6 iMovie
#7 Dropbox
#8 For Sale by Owner
#9 Keynote
#10 Homes.com Real Estate

Android
#1 Homes Mortgage Calculator
#2 Craigslist
#3 Evernote
#4 Real Alert
#5 Loopnet
#6 Clesh Video Editor
#7 Dropbox
#8 For Sale by Owner
#9 Quick Office Pro (PowerPoint)
#10 Homes.com Real Estate

Real Estate Professionals often ask me, “What are the hottest smartphone apps for my business?” It’s a fair question. Who wouldn’t want the best apps on their phone?  Having these apps can help  business operate more efficiently and possibly generate more leads.

At the NAR (National Association of Realtors) Conference in Anaheim, CA. this year,  I hosted the Top Ten Apps Presentation and this had the biggest audience of my 3 different presentation topics. Secrets of Top Selling Agents recently promoted the same topic and I shared a similiar Top 10 list on that webinar.  If you weren’t able to attend NAR or live on the webinar, don’t worry, here are the Top 10 Real Estate Apps to use now:

1. Homes.com Mortgage Calculator App (Free)
The Homes.com Mortgage Calculator app is great for two reasons:
1. It’s free (competing mortgage apps can cost at least $1.99)
2. It offers everything that the competing mortgage apps do, including rent vs buy, monthly payment, and interest rate calculation. This is great for agents and consumers who want to better evaluate their options.   As an agent, it’s great to be able to provide answers to clients regarding payments immediately,  without having  call a mortgage broker. This can help build credibility as an agent and show them how valuble you are to them during this important process.

Homes.com2. Craigslist (Free)

Craiglist is still extremely popular with consumers because it is free and easy to use. Rental properties seem to be more popular on Craigslist than homes for sale, but for the price,  it’s worth posting your listings. There are several techniques that can be used to maximize their exposure on Craigslist, and I will be sharing those soon! (a future blog post). This app makes it  much easier to manage your craigslist ads from your smartphone. Why not download the Craigslist app? There are more advanced Craigslist apps that will charge a fee, but the free app is great for managing and posting listings. Continue reading →

Is Your Domain Working For or Against You?

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Domain Name

Some real estate agents don’t really put much thought into their domain names. They just slap their own name or broker name into their browser window and call it a day. But did you know that your domain name could be hurting your business or your search engine optimization? Below is a list of things to keep in mind when choosing a domain name.

  1. Your name and then some. Since domains are pretty cheap these days, go ahead and reserve YourName.com. You can have that website redirect to your blog or your real estate business website if you’d like, since existing clients will be able to find you that way. But your prospects are more likely to find you by searching for terms concerning the area in which they’d like to live, so making your domain name something they’d be searching for will help tremendously (“Tallahassee Homes” or “San Diego Real Estate,” for example.)
  2. Live and local. We must reiterate the importance of keeping your real estate website local, just like your business is. By having your city name in your domain, it is more likely to be found by home buyers in your area that might not otherwise meet you. That also helps your domain describe exactly what your website is about. The more descriptive you are, the better.

    3. Continue reading →