It’s a new year and, as a real estate professional, one of your primary goals is to get your real estate business to start off the year on the right track. Your business requires full focus to make 2013 your best year ever. Creating a marketing strategy is one the key components needed in order to move your real estate business ahead – here are a few ways to get started.
As you begin to draft your marketing strategy for 2013, it’s important to look back at 2012 and analyze what tactics yielded the best results for your real estate business. Start by asking these questions: How many leads did we generate last year and from what sources? How many of those leads were converted? What were the processes used in the conversion process? These questions will help you determine which methods you should continue to implement throughout 2013. Also, be sure to take a careful inventory of all the services that have not had any positive impact on your business; omit those services in 2013.
Back to the Basics
With all the new emerging technologies, practices, and trends, referrals are still among the key fundamentals and viable revenue sources for real estate businesses. Revisit your referral stream from the past years, and make sure your business is staying front and center with them. Assess how often you stay in contact with these referrals and vow to make an extra effort to send them birthday cards, emails, gift baskets, and so forth to encourage them to think about your company whenever they think about real estate.
Are you a real estate broker? We’ve got a special tip JUST for you! Stay tuned to the Homes.com blog for part 2!