Did you know that four million companies are forecasted to be using online reputation management platforms in 2013 (Digimind, 2012)? What are people saying about your brand? If homebuyers and sellers can’t find you online, haven’t heard of you, or aren’t talking about you, chances are your competition will gain their business over you. Joe Sesso, our very own tech expert, gave a presentation on online reputation to real estate professionals at the 2012 National Association of Realtors. So, if you missed his live session, watch this video as Joe shares his tips to Protect, Preserve and Maximize Your Online Reputation.
For more tips on managing your online presence, take a look at Jimmy Mackin and Chris Smith discussing online reputation and Homes.com’s Social Impact program at our NAR booth.