What are you doing this weekend? Are you holding or attending an open house? If so, you’re not alone! This weekend, April 20th and 21st, is Nationwide Open House Weekend 2013!
According to the National Association of Realtors, 45% of recent buyers used open houses as a way to find their dream home. If you’re planning an open house, do you know which demographics would be more likely to show up? Knowing ahead of time who you may see can help you prepare adequate marketing materials and conversation starters. NAR has found that repeat buyers, older buyers, and mid-income buyers are some of the people most likely to find their new home by attending an open house. For more helpful statistics, click here.
Whether you have clients looking to buy or sell, it is beneficial to host and encourage your clients to attend open houses. Of course, if buyers attend, they can gain more perspective which will bring them one step closer to finding their dream homes. If sellers attend, they can get a look at what the competition is doing and possibly change tactics to increase chances of a faster sell.