Study Concludes ‘Clear Front Runner in Quality’ Leads

REAL Trends conducted their 2013 Online Performance Study which included findings from their quest for “the holy grail of quantity, value, and the true source” of real estate leads. Let’s just say that it’s a great time to be partnered with because the study concluded that the “clear front runner in quality was followed by Zillow” and other real estate sites.

Data from 50,000 of the most common lead sources were analyzed by an independent call center to determine the validity of leads in terms of real contact information and genuine interest in obtaining more information from a real estate agent.  One hundred percent of  the leads generated by all contained real phone numbers. Of those, 38 percent were genuine, serious inquiries that were vetted and assigned to agents.

In addition to the unmatched exposure, has helpful tools to assist your clients and prospects through every step of the home buying process.  The survey found that 73 percent of home buyers say drive time is a key decision in selecting their home. The commute time calculator is an exclusive tool that allows your clients and prospects to find driving time to all of their points of interest. Furthermore, it was discovered that one-fifth of real estate related searches happen on mobile devices. Luckily for you, has a library of mobile apps that allow consumers to search through nearly 3 million homes for sale and rent in the U.S. and parts of Canada.

The study also found that, agents who send their leads individualized campaigns with relevant market data increase their sales by more than 50%. The Local Market Index and Reports provide detailed market data on the top 300 U.S. markets that can be included in all of your listing presentations.

Find out how you can connect with serious buyers and sellers and grow with!  

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