Homes Connect Bridges the Gap for Sellstate’s Agent-Centric Philosophy

Homes.com values our clients, which is why we strive to provide valuable tools and resources that help real estate professionals successfully GROW their business. Arthur Darmanin, co-owner of Sellstate Realty, shares these same values.

Darmanin states “We want to give agents the opportunity to build their assets alongside of us so that when they grow, we grow. Having come from a real estate background, we know the real estate agent’s world. We strive to help our agents close more deals and become better at what they do through training. Also in today’s world, it’s more and more important for agents to have the right tools.” Furthermore, he believes that Homes.com provides these tools and has played a key role in the success of his agents.

Sellstate has taken a unique approach to empowering its agents.“I felt the approach to the real estate business was kind of archaic,” says Darmanin. “The first thing we did was set up a centralized process so that we could process commissions electronically. This was traditionally an administrative headache for brokers and managers. This was a cornerstone of Sellsate. Here, agents can be on vacation and commission money still goes into their accounts.”

To further promote his agent’s productivity, Darmanin and his partner Neil Cresswell knew they needed a technology solution that could keep up with their fast paced business.

“To succeed in today’s market, you need several things,” states Darmanin, “such as, a website with IDX, a CRM, a listing presentation and enhanced listings on the big sites. When we surveyed our top producers, we discovered that their biggest issue was not having all these components in one place. Our goal was to get a package that accommodates all these critical elements. Our research revealed that the industry’s best solution was Homes.com’s Homes Connect marketing platform.”

After partnering with Homes.com, Darmanin and his partner created the Sellstate Power Suite. This branded version of the Homes Connect marketing platform has been provided to every Sellstate Agent and is now their go-to marketing resource. Whether it’s creating listing presentations unique to each client, providing detailed CMA’s or using Homes.com’s enhanced listing feature, their custom-branded marketing platform, Sellstate Power Suite, now provides everything agents need to turn prospects into clients.

“Power Suite includes a neighborhoods reports feature, so agents are able to not only create a listing presentation, but also a 35-page neighborhood demographic report, which is what the buyer is often most interested in. We know that this will differentiate our agents during a listing presentation and help them win listings over competitors and close more deals” explains Darmanin.

He continues by saying “We truly believe they are going to close more transactions a year, that means the franchisee will have more closings and corporate will make more money. So we’re putting our money where our mouth is and paying for it. That’s how much we believe in it

“So far, we are pleased with our relationship with Homes.com and we believe it will help us continue to expand and grow” concluded Darmanin.

To learn more about Homes.com’s innovative marketing resources visit connect.homes.com and find out what other agents and brokers have to say about partnering with Homes.com.

 

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