Optimize Consumers’ Mobile Experience with Responsive Design Websites

What’s a key marketing asset that’s available twenty-four hours a day, seven days a week? It’s your website and since 90% of home buyers search online when looking for a home (realtor.org), it’s never been so important to have one that’s well designed.  Creating a quality mobile experience for your website should be at the top of your 2014 “to-do” list, as ninety percent of mobile searches lead to an action and over fifty percent lead to a purchase (LocalVox).

With this in mind, Homes.com is excited to announce the release of Homes Connect Fusion. As the newest addition to the Homes Connect Marketing platform, this responsive design website tool allows real estate professionals to build their website in a way that intuitively adapts content for maximum viewing across all devices. To complement this new tool, we have also released Homes.com Studio, which provides customized design solutions utilizing the Fusion website platform.

With mobile traffic expected to surpass desktop traffic in 2014, implementing a comprehensive high impact website product for real estate professionals is essential to achieve a positive user experience,” said Homes.com’s Executive Vice President, Brock Maclean.

Homes.com’s design consultants schedule one on one appointments to ensure your marketing and branding goals are aligned.  Here are a few of the features that make this product valuable to any real estate professional who is serious about building a website that helps capture every lead sent your way:

  • Customization options: Select from 32 background images and 7 color options to match brand requirements. More design themes will be added in the near future.

  • Responsive Design- Offers agents and brokerages a professionally designed website platform allowing consumers to view on multiple devices.

  • Integrated IDX Search: Consumers can search IDX listing data from local MLSs within the responsive design website.

  • My Home Tracker: Offers visitors the ability to save listings and searches, along with adding consumer details into Homes Connect’s contact manager.

  • Map Search: Intuitive map search allows consumers to visually target areas of interest

  • Property and Neighborhood Information- Consumers can quickly view local schools, property values, and demographics on each listing detail page.

  • Home Value & Neighborhood Reports: Provides consumers an option to receive estimated home values and detailed demographics on areas of interest within a branded email report.

  • And Much More!

Fifty-seven percent of mobile consumers would not recommend a business with a bad mobile site. Regardless of the device being used, with Homes.com’s Fusion and Studio products, real estate professionals can be confident that their website is providing a first-class user experience. Read the full press release to learn more.

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