Optimize Consumers’ Mobile Experience with Responsive Design Websites

What’s a key marketing asset that’s available twenty-four hours a day, seven days a week? It’s your website and since 90% of home buyers search online when looking for a home (realtor.org), it’s never been so important to have one that’s well designed.  Creating a quality mobile experience for your website should be at the top of your 2014 “to-do” list, as ninety percent of mobile searches lead to an action and over fifty percent lead to a purchase (LocalVox).

With this in mind, Homes.com is excited to announce the release of Homes Connect Fusion™. As the newest addition to the Homes Connect Marketing platform, this responsive design website tool allows real estate professionals to build their website in a way that intuitively adapts content for maximum viewing across all devices. To complement this new tool, we have also released Homes.com Studio, which provides customized design solutions utilizing the Fusion™ website platform.

With mobile traffic expected to surpass desktop traffic in 2014, implementing a comprehensive high impact website product for real estate professionals is essential to achieve a positive user experience,” said Homes.com’s Executive Vice President, Brock Maclean.

Homes.com’s design consultants schedule one on one appointments to ensure your marketing and branding goals are aligned.  Here are a few of the features that make this product valuable to any real estate professional who is serious about building a website that helps capture every lead sent your way:

  • Customization options: Select from 32 background images and 7 color options to match brand requirements. More design themes will be added in the near future.

  • Responsive Design- Offers agents and brokerages a professionally designed website platform allowing consumers to view on multiple devices.

  • Integrated IDX Search: Consumers can search IDX listing data from local MLSs within the responsive design website.

  • My Home Tracker: Offers visitors the ability to save listings and searches, along with adding consumer details into Homes Connect’s contact manager.

  • Map Search: Intuitive map search allows consumers to visually target areas of interest

  • Property and Neighborhood Information- Consumers can quickly view local schools, property values, and demographics on each listing detail page.

  • Home Value & Neighborhood Reports: Provides consumers an option to receive estimated home values and detailed demographics on areas of interest within a branded email report.

  • And Much More!

Fifty-seven percent of mobile consumers would not recommend a business with a bad mobile site. Regardless of the device being used, with Homes.com’s Fusion and Studio products, real estate professionals can be confident that their website is providing a first-class user experience. Read the full press release to learn more.

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