The growing shift in consumer use of mobile devices has made mobile website solutions not only a luxury, but also a necessity. Ninety-six percent of millennial home buyers report using the Internet during the home search process, and 20% are using a mobile website. According to Google’s ZMOT (Zero Moment Of Truth) report, 90% of users turn to multiple screens sequentially to accomplish a task (TV, desktop, tablet, and/or phone). Additionally, 57% of consumers will not recommend a business with a poorly designed mobile site. All of this underscores the importance of having a website strategy that allows users to seamlessly engage with content across all devices.
So what is the best solution for small businesses with a large online presence? Maintaining separate websites for smartphones, tablets, and desktops can be clunky and difficult to manage, even for the largest of organizations. While apps are a great mobile solution, they are not a financially realistic option for many small companies.
Responsive Design Technology, however, can create a website for your business that will work on infinite devices with speed and simplicity. Through the use of flexible frames and pictures, responsively designed websites mold to provide the optimal site experience based on the screen size of the viewer. Android or Apple, tablet or desktop, it does not matter – the look and feel of the desktop version is delivered to the consumer, along with all the features and tools they expect.
Speed is an important factor when creating an online solution, but it is amplified when you consider mobile. Sixty percent of mobile users expect a website to load in less than three seconds. Because responsive design flexes the size and placement of frames and pictures, the pages load quickly and smoothly, even on mobile, where bandwidth may be limited.
With all this flexing going on, I know what you’re thinking – “that sounds complicated.” Actually quite the opposite is true. Responsive design wraps the desktop, tablet, and mobile “versions” of the website into one single platform, making updates and design changes simple to install. Consumers that hop from their desktop to their phone also find it simple to find the features they like because everything is designed and hosted on a single platform.
As a strategic marketing partner to the real estate industry, Homes.com is excited to introduce Homes Connect Fusion™, our new website platform! We have combined the best features of responsive design with our 20 years of real estate marketing experience to create a great-looking website for your clients across ALL devices. In addition to responsive design, Homes Connect Fusion™ has the tools and features that your real estate business needs to increase traffic and capture more leads, including:
- Sleek homepages with easy IDX search prominently presented to your visitors
- Redesigned listing details pages with large listing photos and an emphasis on the neighborhood data that consumers love
- Improved MyHome Tracker user registration that encourages users to register on your website using their social media accounts, providing you with the most accurate contact information
- Maximized SEO with Microdata and Schema language which will optimize your organic web traffic
Make 2014 the year you take your website from the desktop to the mobile devices your clients are using every day. Contact us at 866.697.3308 to get started today.
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