5 Easy Steps to Convert Leads

As an agent, you can never have too many real estate lead generation sources. Your MyHomes profile is your FREE resource for connecting with the highest quality leads in the industry. It is so much more than just a name and a phone number. In these five quick steps, you can greatly increase the real estate lead generation potential through your MyHomes profile.

Step 1: Create a MyHomes profile or login to access your account.

Step 2: Add your photo and update your basic information

First things first. In the digital age, no one is going to do business with the faceless agent. Upload your head shot. If you don’t have one, make an investment with a professional photographer to ensure that you are putting your best foot forward on all of your online profiles. Then add your contact information, personal bio, coverage areas, and professional designations.

Step 3: Add Your Social Media Pages

Your MyHomes profile can link directly to your social profiles including Facebook, LinkedIn, Twitter, Google+, Pinterest, and/or YouTube. The links display in your profile with the appropriate social icons. This makes it easy for potential clients to “check you out” and for you to engage with them and build that relationship.

*Extra – Embed your very own YouTube video right on your Homes.com profile. This is a great way to engage with potential clients and separate yourself from other agents by introducing yourself through a quick video.

Step 4: Set Q&A Alerts

The Questions and Answers community of Homes.com allows consumers to ask real estate related questions to real estate professionals. It’s a great place for you to not only meet future clients, but show off your expertise in the field. Setting up alerts gives you a chance to be one of the first agents to respond to a question and possibly win the business. Check out more tips on how to maximize your relationships from the Q&A community.

*Extra – How does a FREE display advertisement sound? Homes.com displays the three agents in each state that answered the most questions in the last 30 days.

Step 5: Request Client Endorsements

Show potential clients your professional success. Getting endorsements is easy with the Homes.com endorsement tool. Once clients submit an endorsement, you are given the opportunity to approve it before it is shown on your public profile. Agents in all local areas are ranked by the total number of endorsements they have, so add endorsements to move up to the top of the list and be seen by more potential clients.

*Extra – After you have a few glowing reviews, you can get some more mileage out of them by promoting them in your marketing materials, such as flyers and listing presentations, and also share them on your social networks.

Optimizing your FREE MyHomes profile is just the beginning of the powerful tools and connections that Homes.com provides. From responsive design websites to an entire suite of social media and reputation management tools and services, make Homes.com your one stop for all of your real estate marketing needs.

Jason Parker

Jason Parker

Jason worked for several years in the real estate industry as a licensed agent and member of the National Association of REALTORS. He has an MBA from Florida State University and enjoys writing about how agents can improve their marketing efforts.
Jason Parker

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