Are your listings staying on the market longer than you anticipated? Clients want their home sold as quickly as possible, so make sure you’re marketing tactics are moving these properties as efficiently as possible. It’s always frustrating when you can’t match the right buyer with the right seller, and with these five tips, you can better connect with the right buyer and ultimately sell your listings faster!
1. Listing Exposure is Key
Since 90% of consumers begin their home search online, you’d better make sure your property listings are there (National Association of Realtors). This is why Preferred listings from Homes.com is such a valuable tool, as it puts your listings in front of the 12 million visitors that visit the site each month. Preferred listings get 300% more views than basic listings on Homes.com, giving you a significant advantage over your competitors when potential home buyers are searching for properties in your area!
2. Optimize Photos and Add Videos
Property photos were ranked the number one most valuable attribute of online listings (National Association of Realtors). Be sure to always use bright, crisp and professional looking photos that highlight unique features of a property. A great picture can spark the interest of a potential customer, which may be the deciding factor in whether they will click on your listing to find out more. Take a couple extra minutes to optimize your photos because they can be just the thing to turn a listing into a sold property.
Incorporating a video in your listings cannot be stressed enough. In fact, videos have been found to keep prospective customers on a website up to two minutes longer than any other content (Social Media Today). This is effective for keeping potential clients interested, as it will prompt them to spend more time on your website searching through other properties.
Creating an effective video is more than just a boring pan across each room. Get creative by adding music to make the video more enjoyable and clips from the local area that illustrate why it would be a great place to call home.
3. Spice up your listing descriptions.
During the home buying process consumers will search through the same listings over and over again in hopes that they will stumble across the perfect home. Don’t let your listings go stale – switch up your photos, highlight different property features and note price reductions because even the smallest change could mean a world of a difference to someone eager to buy a home. When you lower the price, the property then appears in the “Price Reduced” sort on Homes.com, which will also draw the home buyers eye no matter what sort criteria your listing appears in.
4. Respond Instantly
We live in a world where consumers seek answers to their questions immediately. Once a home buyer takes the initiative to contact an agent, that agent is on the clock. Typically, a home buyer who does not hear back from an agent immediately will move onto the next agent on their list, which in some cases, is your closest competitor.
Return calls, emails and text messages immediately, even if it’s just to say hello and to setup a future time to chat. Fulfilling an immediate need shows you are available and easily accessible to the home buyer. Remember this approach for each and every lead you receive and use technology solutions like Homes Connect to stay organized, manage your leads, web site, email campaigns, update listings, social sites and more.
5. Use Free Tools from Homes.com
Homes.com offers plently of free tools that will make your business more valuable to clients and prospects. Try adding free widgets to your web site or blog like the Commute Time widget, Mortgage Calculator or other widgets that are sure to add value to the visitors’ experience and keep them on your site longer.
Setup a free MyHomes profile to start building a reputation as the local expert in your area! Add your testimonials, a video, links to your social channels and more. Plus you can connect with local buyers and sellers in the area through the Q&A community. Also use it to request endorsements from satisfied clients. Regardless of what kind of exposure you’re looking for, Homes.com can make it happen and help you sell listings faster!