Have you ever noticed that the brand-to-consumer relationship is a lot like maintaining a garden? With too much water, your blooms could die and with too little, your blooms are starving for more. The same goes with the way we approach the connection with our consumers. An overkill of promotional messaging can be too saturating, and underexposure won’t help your home buyer or seller realize the potential your services have to offer.
The happy medium between overkill and underexposure is where you’ll find satisfied customers and qualified leads hungry for more information. Social media is a tool being used to help people like YOU grow your garden of clients to the point where they continue to be loyal even during a dry season of business. The saying goes, “April showers bring May flowers.” Here are some tips to help your garden grow with budding business.
Connect through non-business related interests to learn more about what your buyers, sellers and renters want. Betterment is a huge trend right now where it’s all about fulfilling the universal quest for self improvement. What better way to increase the value of your stock in the health department than with quick stress-reducing tips to share with your clients? Home buying and selling is one of the most stress-inducing events in life. Sharing easy to read blog posts with helpful tidbits using your Homes.com Social dashboard will take the leg work out of the way for you.
Implement a 30-60-90 day outreach program. By creating benchmarks in 30-day increments, you can nurture the connection between you and your prospect without bombarding him or her with your messaging. In your messaging, include your brand’s social icons that hyperlink to the respective social sites. This is just another way to garner more likes, comments and shares!
Plant seeds of valuable information across your social channels. Share and repurpose information your audience will not only find useful, but that they can’t find anywhere else. Aim to turn a one-way comment into a two-way conversation. Gary Vaynerchuck, author, CEO and co-founder of vaynermedia.com says, “Your job is to find the connection between you and that ‘one’ follower at a time, heart-to-heart, soul-to-soul. If you focus on that one connection until it clicks and sticks, then others will watch, listen, and follow you, too.” For more words of wisdom from Gary,carve some time out and catch up on this informative webinar on how to use social media the right way.
Ask for reviews and endorsements using these call to action cards to showcase positive sentiment and broaden your referral network. The more prominent your positive reviews are, the more connections you are likely to generate.
For more tips on cultivating connection with social media, join us on Thursday, May 22 for a complimentary webinar at 3:00 p.m. EDT!