In recent years, Americans have become more interested in the concept of guilt-free consumption. In addition to incorporating these concepts into their everyday lives, today’s consumers expect the businesses and products they support to adhere to this lifestyle as well. Companies are beginning to realize the benefits of being “better businesses,” which shows that they support the idea of being environmentally conscious and socially responsible.
Although your real estate business may not be able to impact change on a global scale, there are ways that you can start getting involved with this consumer trend in more localized ways. Here are just a few ways you can start showing that your company is going the extra mile to become a “better business.”
1. Make Healthy Choices
Making healthy choices is undoubtedly one of the easiest ways to promote a guilt-free lifestyle. With this trend growing in popularity, the odds are that there are plenty of other people in the community that will join in, too. Try getting involved in community events like charity runs, share healthy meal plans on your website and social channels, or even help promote businesses that sell locally grown produce. Once the community sees that you support the idea of living a healthy lifestyle, they will start turning to you for resources like this in the future.
2. Volunteer and Partner with Like Minds
More and more people are becoming concerned with ethical sourcing, which means they’re being cautious about the companies they do business with to ensure they are ethical and environmentally friendly. Philanthropy is a great way to show that you want to start making a difference. Create a campaign that encourages people of the community to donate money to a local charity or donate clothes to the less fortunate. Volunteering is another great way to make a change in your community, so search for these types of opportunities in your area and be sure to share them with your networks.
3. Encourage Energy Conservation
You’ve likely heard all the hype about going green, but this doesn’t necessarily mean that the neighborhoods in your area need to be LEED certified. Try encouraging your community to start recycling by offering recognition or some sort of incentive for proper disposal of recyclable materials. Another way to get noticed for your efforts is to offer advice on where they can take these materials, what the benefits are of conserving waste or even small things that they can do at home, like using energy-saving light bulbs.
Whether it’s driving a Toyota Prius instead of a gas guzzling SUV, eating salads rather than cheeseburgers or asking for paper instead of plastic, living a guilt-free lifestyle is something that’s really taking hold. At the end of the day, it’s all about showing your community that you focused on becoming a “better business.” Becoming a better business can be easy with tips from the Homes.com “Rise to the Top: Be the Local Expert” guide, which provides ways to connect with your community and share how you are making a difference where they live!
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