Traditional marketing mediums like billboards and radio no longer drive the same exposure back to your business as they once did. Social media is the new “sheriff in town” when it comes to real estate marketing, and understanding how to use these platforms as tools to connect with clients and prospects is a big part of staying competitive in a world of social savvy real estate professionals. Eighty-five percent of all businesses with a dedicated social media platform reported an increase in their market exposure (MediaBistro), making it clear that real estate professionals are interested in connecting with customers in the social space.
What differentiates social media from other marketing resources is that they are the first online platforms to allow a two-way conversation. Sparking an online conversation about your business is a great way to drive more exposure, especially since 90 percent of homebuyers searched online during their homebuying process (NAR).
Here are 4 social media tips to help you build your business:
Always share pictures and videos, as posts with visual content account for 93 percent of the most engaged posts on Facebook (Socialbakers). When sharing listing photos, be sure to use pictures of the unique features of a property and create photo albums to give your followers a convenient place to find these pictures.
Understanding the basic Twitter terminology – like Direct Message (DM), “Retweet” (RT), and hashtag (#) – is important to get the most traction out of this network. It’s also important to remember that when selecting a Twitter handle, you need to choose one that will make it easy for other users to find you. Keep in mind that it should be consistent with your name on other social networks, as your followers will be able to better keep track of everything you’re up to!
Google+ is especially important because you can rank higher in Google search results if you are active here…you know, because of the whole being owned by Google thing. Start establishing a name for yourself on Google+ by joining communities to which you can provide value. If you are a specialist in waterfront properties, join a related group and share your insights with like users.
4. Instagram and Pinterest
Photos are liked twice as much as text updates and videos are shared twelve times more than links and text posts combined (M Booth & SimplyMeasure), which is why these visual oriented social networks are rapidly growing in popularity. Always use hashtags when sharing pictures on Instagram, as it is one of the main ways users are finding content that interests them. Furthermore, be sure to create “boards” on Pinterest, because it provides a single location for your followers to find the types of content they are looking for.
Looking for even more tips like these to ramp up your social media strategy? Download the “Rise to the Top: Be the Local Expert” guide! This helpful guide is chock full of social tips, content ideas and other marketing tactics that will help you connect with your community and become the local real estate expert in your area!
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