Three Reasons Why Local Content Just Works

Homes.com Social Fuel Aug 2014

“Home is where the heart is” has been a saying for quite some time. Online users share that sentiment, with studies showing 4 out of 5 consumers want content customized to their geographic area.* It shows that people are willing to conduct extensive research online in order to enjoy retail and events closer to home. With local love being a popular trend, you can leverage local content to drive more engagement online and win business.

Going local sets you up as the expert in your area. Your Facebook business page is the prime place to post weekly updates of local events happening nearby. Establish your brand as the local expert so that your Facebook page becomes a hub of evergreen information. Be the first to know and pass that information on to your residents as a value add. Introduce your home buyers and renters to their new neck of the woods with a short list of local happenings.

Going local drives purchase decisions. Helping home buyers and sellers find what they need is the key to closing the deal. Today’s home shoppers want results that move them in the right direction…literally! According to an Ipsos MediaCT Online Survey, 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on a computer/tablet did the same.* Share local market conditions with your clients to keep them informed and in the know.

Going local delivers real-time results. Instant gratification in the social space is here to stay and NOWism is a trend being injected into major brand marketing strategies across every vertical. The next time you read or hear about an event in your neighborhood, share that via a Facebook post or add it to your “Around Town” board on Pinterest. Make sure to keep it timely to maintain relevance!

With the option to check in, tag and score perks when checking into venues, online users have more incentive than ever to engage in the local content you share. Become the local expert in your area with this resourceful guide and join us on Wednesday, August 20th at 3:00 p.m. EDT for this month’s #RESocialChat, focusing on leveraging local content to grow engagement!

*Sources

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