In an age where mirco-stories are being told via social media, you may find it difficult to inject your brand’s story into the ongoing dialogue. You may ask yourself: What type of quality content appeals to my audience? What’s the most ideal day and time to post? How can I measure the response to the content I post? You’re not alone! Manning the social helm for your brand is extremely rewarding. However, you may find your posting strategy in a bit of a rut from time to time. These days, writer’s block comes in the form of a quiet, unengaging Facebook or Twitter timeline. It’s like a tumbleweed rolling across a blank content calendar.
As a real estate rockstar, you have the opportunity to convert this challenge into an opportunity to turn up the volume with content that counts!
Humanize Your Brand: As simple as it sounds, finding your brand’s tone of voice can take some time and keep you from producing great content. Rather than creating one, adopt what other peers in the industry are doing and form a brand personality that caters NOT to the largest, but the most engaged demographic in your audience.
Find New Niches of Inspiration: Shop and adopt is the rule of thumb when looking for places where new and fresh content can be found. Shop for content from sources like Pinterest and popular blogs. Frequent sites like regator.com for real-time, “hot off the presses” content.
Formulate a Posting Schedule: Many times, writer’s block is present where an organized posting routine is absent. With a posting calendar, you have a bird’s eye view and can set goals to post a certain type of content on certain days, similar to this monthly posting calendar.
Local Love Never Loses: Nothing resonates with an online audience like quality content that they can instantly connect to and with. In the case of your prospects and clients, sharing content centered around their YOUniverse is going to keep them engaged, informed and entertained.
Rinse and Repeat: When a post performs extremely well, pay attention to what attributes contributed to that piece of content’s success. Was it highly visual? Was there a call to action in the verbiage? Was youtility injected into the copy? On what level did the post resonate with your audience?
For the next five tips, be sure to join us for “Writer’s Block? Ten Ways to Crank Out Quality Social Media Content” on Wednesday, November 19 at 3:00 p.m. EST/12:00 p.m. PST.