Homes.com’s Secrets of Top Selling Agents is rolling out a new podcast series of “unplugged” interviews with some of the heaviest hitters in real estate who have not only found their niche, but are dominating in it. A few weeks back, we published an article regarding the FAA’s new regulations on using drones for real estate. The response was huge, making it quite clear that this is a hot topic among agents and brokers.
After this, we knew it was time to sit down with Raj Qsar, a seasoned pro at using video for real estate, to get more insight into this new technology. Head over to Raj’s website, theboutiquere.com, to see some of his amazing video content, like the 11 Ivanhoe video shared in this article. and to get a better idea of why there is no better person to fill in the information gaps about using drones to market your listings! Here’s just a little recap of our sit down with Raj:
According to Raj, there’s A LOT that goes into being able to legally fly a drone for real estate. He says that he operated the drones himself when they first became popular and that his company owned 2 DIJI drones (the most user-friendly) that were equipped with GoPro cameras to capture aerial footage. But between the strict and continually changing operating guidelines, expensive liability issues and high costs of equipment, he now hires a company with a lot of experience to do the filming for him.
After traveling across the country and internationally for real estate events, Raj has found that cost has become an agent’s biggest concern when it comes to using drones and video. His response to this was simple, “It’s going to cost you more not to do this stuff in the long run than it will to put the money up front.” He states that agents need to recognize that instead of trying to reduce costs by keeping the use of drones “in-house,” they should invest in someone who specializes in this area. The properties that his team lists using video tend to move faster compared to the rest of the market. This is why he can’t stress enough that agents who invest more money in marketing will ultimately see their listings sell more often and at a faster rate than those who don’t.
These were just a few of the highlights from this exciting interview, so be sure to tune in for the full podcast! Head over to the Secrets of Top Selling Agents website to find even more educational sessions like this.
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