Spring is in the air and as the snow melts up north and the days get longer across the country, home buyers and sellers are prepping for the summer buying season. We continue to see strong consumer trends at Homes.com with a 52% year-over-year increase in website traffic for March and over 13 million unique consumers looking at homes!
Even better, 90% of the page views are consumers actively searching for their next home, with a 67% year-over-year increase in consumer property inquires to real estate professionals. Traffic isn’t the only thing that’s up; Homes.com listing inventory is also up. The combination of direct MLS and broker feeds, along with our continued relationship with ListHub, gives Homes.com a strong listing inventory base.
Take advantage of Homes.com’s continued growth by investing a couple minutes to maximize your profile and exposure on Homes.com. Here are five quick tips you can do in five minutes to drive more of that increased traffic your way.
A quality headshot is really the gold standard today when it comes to online profiles and social networks. It really is your first shot to make a good first impression. Make sure the lighting and the image size are both good so that the headshot displays nicely.
- Links, Links, and Links
In real estate, it is location, location, and location, but online it is all about links. It does not matter how great your website or social media pages are if no one finds them. Your profile should be linked to all the places online that consumers can find and connect with you.
- Question & Answer Section
Answering questions for consumers in your area can be a great way to connect with potential clients. Even if it does not translate directly to a sales contract, displaying your knowledge and actively participating in an open forum like this could be a deciding factor for a buyer or seller down the road. You just never know.
- Update Your Online Bio
Buying and selling a house is a big decision for people, so don’t believe for a second that “nobody reads those things.” A recent Google survey stated that 66% of buyers extensively research an agent online.
- Request Endorsements
Online reviews and endorsements are another big part of the online research process. Nearly any purchasing decision online these days comes with a spot to see consumer feedback. It is not just a nice thing to have, it is expected by today’s consumer. The Homes.com endorsement tool is easy to use. Just send the link to a past client and ask them for some kind words.
Take a quick look at your Homes.com Profile today and make sure you have all of these things completed so you can take full advantage of the traffic and property lead momentum we are seeing in 2015!
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