William Shakespeare once said, “It is a wise father that knows his own child.” But according to Brian Copeland, national real estate speaker and father of two, his children have made him much wiser in his approach to managing a real estate career. Copeland is the proud owner of Nashville’s premier real estate firm, Nashville and Beyond. And in addition to being an awesome father, he has also been named one of the 100 Most Influential Real Estate Leaders in America.
Since Father’s Day is coming up, Homes.com couldn’t think of a better way to celebrate everyone’s favorite “man of the house” than by sitting down with Copeland for the newest addition to the Secrets Unplugged podcast series- Fathers in Real Estate.
A question that always comes up when discussing the topic of being a parent and a working agent is “what’s the benefit of being a father in real estate?” For Brian the answer is simple; it gives you wonderful flexibility, but it’s how you systemize and work within that flexibility that allows you to enjoy working in the industry while also being present for your family.
But with this flexibility comes sacrifices. Copeland had to ask himself, “How do I get some of my life back where I can be home at 4 or 5 o’clock and have my weekends free?” He soon realized that optimizing certain areas of his business like the paths of his investment properties, would allow him to cut back in areas such as traveling 200 days out of the year to speak at national real estate events. At the end of the day, he says those sacrifices have been well worth it.
While parents are usually the ones teaching their children, Copeland says that his kids have actually taught him skills to become a better agent. One of which is how he negotiates with his clients. He has found the “do you want to do this the easy way or the hard way” approach works just was well with his clients as it does with his kids. Rather than going back and forth about the strategy that will be used to buy or sell their home, Copeland clearly explains the full implications of three or four options and tells them to choose the one that works best for them.
Lastly, Copeland says that a turning point in his career was when he put his ego to the side and realized that he is not the best at everything. Rather than overloading himself with work, he began utilizing the skills of his team to not only free up his time, but to provide his customers with the easiest and most care free experience possible. He stresses that if you can’t rely on your team and don’t have the systems in place to make your job easier, it’s very unlikely you’ll ever be able to manage your work schedule and personal life.
These were just a few of the highlights from this interview, so be sure to listen to the full recording to hear all the help advice that Copeland shared about being a father in real estate. Head over to the Secrets of Top Selling Agents website to discover even more educational sessions like this one!
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