Periscope is a new mobile app that allows you to stream live video feeds right from your smartphone and it’s making a splash in the world of social media. Joe Schutt, co-owner of Unit Realty Group in Boston, has started to develop quite a following on this social platform, so as the newest addition to the Secrets Unplugged Podcast series, Homes.com decided to sit down with him to get the low-down on his experiences with this up-and-coming social media outlet.
Joe says that he signed up for Periscope when he noticed that other social media influencers were starting to test it out. He mentions two of his favorite parts about using the app. The first being that it allows you to become a sort of newscaster or reporter in the field right from your phone, as what you are filming and saying can be seen in real time. The other, which may be the most important, is that it gives you the opportunity to interact with people who are engaging with you in real time.
He has mostly used the platform for things like touring his neighborhood, showing off firework shows in Boston and just going about his regular day-to-day activities. This has helped him build awareness around his brand, which he expects will help him once he begins using Periscope to promote his business more directly. Although he has not seen a change in his business yet from using Periscope, he says that early adopters are really the only ones who are using Periscope and for now it is about simply providing customers useful information.
If you’ve already set yourself up on Periscope or plan on doing it, be sure to follow Joe (@JoeSchutt) and Homes.com (HomesPro) to see how we are using the platform for real estate. These were just a few of the highlights from this informative interview, so be sure to tune in for the entire recording to get all of Schutt’s expert advice. If you’re looking for other educational webinars like this one, head over to the Secrets of Top Selling Agents website for a full library of exciting webinars.
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