In the next few years, we’re likely to see a large influx of new agents in the real estate market due to the continually strengthening market conditions. In other words, more competition is heading your way. The thing that will separate you from the agent around the corner is your reputation, and buyers and sellers evaluate your reputation online.
This makes it more important than ever for you to take advantage of the myriad of marketing opportunities available to you. If a potential client is searching Google for an agent, you need to be there. If they look at Bing, YellowPages, or Yahoo, you should be there, too. And just being there on every major website isn’t enough anymore. You need to be able to demonstrate the time, experience, and resources that you, as the real estate professional of choice, bring to the table.
Our new Reputation Manager will help you foster a strong online reputation. With new features to help you track and expand your online presence, you can use the new Reputation Manager to take control of your business and stake your claim in the world of real estate. Among the top three additions to the NEW reputation management system are the Ranking, Listing, and Workflow features.
- Track your search engine ranking
The new “Rankings” feature links SEO tracking of important keywords back to your Homes.com website. With this tool, it is easy to see how your website is ranking on major search engines like Google and Bing. Reputation Manager allows you to select the keywords that you would like to track such as Realtor, Real Estate Agent, or Homes for Sale. You can use this knowledge to power your marketing and content building strategies.
- Would you have an unlisted phone number?
One of the most important steps in building your online reputation is establishing your business online. Back in the day, you would not have gone into business using an unlisted phone number, right? Today, phone books have been replaced by several online directories that store and display your contact information to potential clients. The “Listings” feature of Reputation Manager gives you an easy-to-read chart which shows you the websites displaying your profile and the ones which have you currently unlisted. This view will also give you insight into your involvement on the major sites to show you where you need testimonials, where you may have outdated information, or where you have duplicate profiles.
- Actions speak louder than words
Tracking, monitoring, and evaluating are all well and good, but nothing happens without action. The new “Workflow” section pinpoints the tasks you need to complete in order to enhance and expand your online reputation. Here, you’ll find tasks reminding you to get on any important sites you’ve overlooked, marketing strategies, and specific recommendations to help your online visibility.
Homes.com offers a variety of reputation boosting tools. Contact us at 888-510-8795 or email us at firstname.lastname@example.org to schedule a free demo. For other tips on reputation management, download our free guide: Maximizing Your Online Reputation.
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