Are you terrible at Twitter? Because of its ability to help you connect with more influencers than any other social network, Twitter is a platform you should be focusing on. According to Chris Smith, Twitter is a “bigger pond,” but not as many people are fishing in it. What this means for you is more untapped potential.
While Facebook is great for keeping in touch with old college roommates or family across the country, Twitter is centered around having real-time conversations. To help you strengthen your presence on Twitter, here are some of the top mistakes people make and what you can do to fix them.
1. You’re not tweeting enough. One of the most common mistakes people make is that they’re not tweeting enough. While you might be used to Facebook or Instagram and not want to inundate your followers with constant posts, the Twitter sphere is more accepting of large volumes of tweets. Because Twitter streams move in real time, you can tweet 20 times a day without overwhelming your followers. Not only can you tweet often, you can also send out the same content multiple times as long as you space it out. In fact, tweets that go out the second time get 80% more engagement than the first time it goes out.
If you’re new to Twitter, it can be challenging to figure out how you can generate enough content to fill your feed. Keep in mind that a successful Twitter campaign includes more than just sending out what you ate for breakfast or your thoughts on the newest Star Wars movie. If you read an interesting article, visit a popular restaurant, or watch an exciting webinar, share it on your feed. Find a way to add your own thoughts about everything you’re posting and explain why you’re sharing it. When you’re new to Twitter, the biggest challenge will probably be tweeting into the abyss for six weeks. The engagement from your followers won’t come right away. Be patient and wait for it.
2. You’re not timing it right. While social schedulers can be useful for posting content while you’re unavailable, be sure you’re also posting tweets manually to increase your engagement. As Chris Smith mentions, “the real value of Twitter is about having conversations with engaging people.” If you’re having more conversations with more people, you’ll be able to generate more business from your Twitter page.
While you’re tweeting, look around to see who is posting similar content and then interact with them. If you’re not engaging with other followers within a minute or so of their original tweet, you’ve missed your window. The combination of tweeting great content and @replying to influential people and sharing what they’re posting while they’re posting is a great way to increase your reach on Twitter.
3. You’re not following the right people. How do you want to use your Twitter page? Do you want to use this platform for business to connect with potential clients or make it a strictly personal account? Determining this will set who you follow and, in turn, who follows you. Connect with the power users of Twitter, or those who post appealing content that gets more engagement. If you keep promoting their content, and content like that, their followers will take notice and could end up connecting with you.
Another way to connect with more people is to search Google for the top people to follow in your area with key phrases like, “top people to follow in Miami.” Build a list of the people you follow and want to constantly engage with, and then make Twitter a part of your routine. Spend more time following these power users and engaging with their content. Look at the hashtags these people use and incorporate them into your own tweets. Also, remember that the best way to gain a follower is by following them first.
It can be challenging to incorporate Twitter into your daily life. It takes time to build your followers and figure out how to make Twitter work for you. The key is to stay consistent and your efforts will be rewarded. If you need some help maintaining your social platform or aren’t sure how to get started, check out Homes.com Social, a suite of social media tools for managing your social media presence. For more ideas of what to post, check out what we’re doing on our @HomesPro Twitter page.
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