In her recent appearance on the Secrets of Top Selling Agents webinar program, Marki Lemons-Ryhal, social media expert and entrepreneur, said that it’s time to “stop getting ready to get ready to do video,” and do it. To help you get started, she shared some great tools to help you overcome the difficulties of creating live videos.
Creating content for live videos can be tricky for the unprepared, so “you always want to know what’s going on. One of my personal tricks for keeping abreast of everything,” Ryhal-Lemons said, “is I use two tools together.” The first tool is Buzzsumo.com. “You can use the free version of it and it will tell you who has written the most real estate shared content in the past 12 months.” Once she has identified who’s writing about real estate, she uses Feedly.com to pull together the content she is interested in. Ryhal-Lemons isn’t interested in “content that has nothing to do with what I do, so I’m sourcing the most shared content and then taking it over to Feedly, which is an RSS (that stands for real simple syndication), and I am receiving content daily from the people who are writing the most relevant content.”
Once you know what to talk about, it’s important to make sure your sound and video are high quality. One of the ways you can do this is to check your lighting before you start filming. “I use lighting from Amazon,” Ryhal-Lemons explained. “I carry this little diva ring with me. It is $12.99. It makes me look flawless.”
Whether your videos involve conferencing in people from across the city or across the world, Lemons-Ryhal recommends Zoom.us, “a webinar platform that streams live to Facebook.” That way, you can interview people through Zoom.us and “it’s all streaming to Facebook.”
Once your video is live on Facebook, you often want to syndicate the video to your various pages and groups. When that’s the case, Lemons-Ryhal said, “I use another tool called LiveLeap…so every real estate professional is officially a broadcaster.” LiveLeap will share your video to multiple Facebook pages and groups and notify your audience that you’re live through Twitter, LinkedIn, email, text, and your website.
After you create your video, follow Ryhal-Lemons’ advice and “get a Canva account. Canva is Photoshop for people who have no Photoshop skills…what I love about Canva is it will resize whatever that marketing piece is to fit the platform where I want to post the marketing piece. So do I want to share my Facebook live potentially to Twitter? Most definitely if my audience is on Twitter.”
Another way to get the most use from your video is to have it transcribed. “Over at Fiverr, I can send the video or the audio file and I am going to have them do what is [called] ‘audio to text transcription.’ I pay on average five dollars per ten minutes” Ryhal-Lemons explained. “I can take those words and use them as captions on a video post, photo post, or for a blog post.”
In today’s world, Ryhal-Lemons pointed out, “If you want to dominate your local community and you want to be found for local search engine optimization, video is going to be a key component.” For more great tips on creating real estate videos, register for next month’s Secrets of Top Selling Agents webinar in which Jesse Peters and Michael Thorne will share how to “Boost Your Business with the Power of Video.”
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