Sometime in the last month or two, while you were thinking of ways to improve and increase your business in the new year, you probably gave some thought to finally starting a newsletter in 2018. You weighed the time and effort it would take to create a newsletter against the benefits you would receive, then made your decision accordingly.
The good news is, if you decided to start a newsletter, Homes.com can help! We are now offering a free monthly newsletter through the Homes.com lead management system, which you can send out to any and all of your contacts. However, if you decided the time and effort were not worth the benefits, we want to apologize for taking away your excuse. To make it up to you, we’ve come up with five new reasons not to start a newsletter in 2018.
1. You’re too busy for referral leads.
Newsletters are a great way to keep in touch with contacts who aren’t actively buying and selling. If you would rather not hear back from past clients who are ready to move or who know someone who needs a dependable real estate agent, having a newsletter is not for you.
2. You would rather pay for ads to reach your existing database.
Advertising is one of the most useful and cost effective ways to find new leads, but it’s not quite as effective with existing ones. Having a newsletter allows you to reach these existing leads with minimal expense. However, if you want to continue paying to reach them even after you have all their contact information, sending out a newsletter may not be for you.
3. You don’t want people to visit your website.
Newsletters draw attention to your business and are a great way to spread the word about the tools and resources you offer. If you would rather not have a lot of people visiting your website searching for homes and downloading all the free resources you uploaded, you should probably forego the whole newsletter thing.
4. You don’t want to be seen as a trusted, credible source.
Consistently sending out quality information that local buyers and sellers will find useful and interesting can help build name recognition and bolster your position as the neighborhood expert. But if you would rather people think of your competitor when they think of local real estate, starting a newsletter won’t help one bit.
5. It will annoy your contacts, who already get too many emails.
Most people are inundated with junk email they don’t want and will never open. However, people get excited for emails they care about: the ones that inform them, entertain them, or help them achieve their goals. If you don’t have any tips or advice buyers and sellers would want to know, sending a newsletter may not be for you.
However, if you would like to work with more referral leads without paying a penny, it may be a good time for you to start a newsletter. As luck would have it, Homes.com is now offering a free monthly newsletter in your Homes.com account! Just sign in or sign up to activate your newsletter today! For support, contact (866) 774-2947 or firstname.lastname@example.org.