Social Media Techniques to Win Referrals and Repeat Business

There are many ways to stay in touch with your database, such as newsletters, text messages, posting fresh online content, and phone calls. Another option is social media outreach. These days, people who aren’t active on at least one social site are rare. Make it a habit to friend or follow your clients on their preferred social site. Once you do, you will have instant access to important goings-on in their lives as well as an easy way to get in touch with them any time.

Don’t forget about me.

NAR’s 2017 Profile of Home Buyers and Sellers found that 85% of sellers said they would definitely or probably recommend their agent for future services. It’s easy to get the names and numbers of those who are ready to transact now, but what about those who start thinking about real estate six months or even six years from now? Will your clients think to mention you? Will they wonder if you’re still in real estate? Will they still know how to get in touch with you? Keeping active on social media is a simple, informal way of staying in touch and building a personal relationship so your past clients will want to help you grow your business.

Is it too late?

There’s a general understanding that you can text someone later than you can call them, but you really shouldn’t text after a certain hour unless you’re very close friends. Emails on the other hand can be sent any time, but are typically reserved for more formal outreach. Then you have social media. Reaching out to someone through social media is acceptable any time of day or night and doesn’t need to have a specific goal or message like an email does. That makes it a really valuable communication tool.

Don’t wait for them to come to you.

Creating interesting content is a good way to reach new followers and expand your sphere of influence. However, some of the larger social sites like Facebook keep changing their algorithms in ways that make broad organic reach harder to achieve. There are things you can do to make sure your content keeps showing up in your followers’ news feeds, but you don’t necessarily have to wait for your contacts to come to you.

Your followers are posting social content too; take some time to comment on their posts. It doesn’t have to be anything big. Just say something supportive if they’re having a tough time or congratulate them on their accomplishments. It they post a selfie, compliment it. Tell them it looks like they had a great time if they share vacation pictures or mention a fun experience. Since most sites send users a special notification when someone comments on their posts, you’re all but guaranteed to get their attention. Also, your interest in their post will likely endear you to them on a more personal level than as agent and client. Another potential benefit: if you comment on their posts, they’ll be more likely to return the favor and interact with your posts.

Do you need help developing a strong social presence?’s Social Fuel program can help. Our team of social media experts will set up and optimize your social accounts and create and post interesting, engaging content and Facebook Ads on your behalf. Find out more at (888) 651-8956 or email us any questions to

Hannah Graham

Hannah Graham

I joined's support team in May 2012 before moving to marketing in 2015. In that time, my nieces have grown numerous and my two pups, Annabel and Aya have grown enormous!
Hannah Graham

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