Agents Are Business Owners, Not Just Employees.

Inman News recently published an article highlighting many factors that could determine whether you will be just an average, run-of-the-mill agent, or one who succeeds. The big thing to consider is whether you act as a “business owner” or “someone who just does a job”. What does it take to remove the “it’s just a job” mentality and put in the work it takes to run a successful business?

1. The major difference between a successful agent and one that remains in rookie status, is the one that thinks they are getting into a job with flexible hours and great pay. A successful agent knows it takes many hours with little pay.  Sometimes agents make nothing at first since many transactions take quite a bit of time to close.

2. A successful agent has written goals and a business plan – you know, how a business owner would.  Inman news tells us that research consistently shows that agents with a written plan are much more successfully than those who do not.

3. Communication skills and face to face confidence are also crucial to stand out as an agent and not just “average”. Many agents do not know how to communicate , or for lack of a better word, aren’t good at it. With the amount of communication needed during this process, this is another very important part of being an agent, but a successful one at that.

4. Another point that distinguishes business owners from workers that are just doing a “job” is the mind set of commission vs. customer service. Customer service is by far the more important standard and by holding commission higher, you will lose referrals and stay at the rookie level as an agent, because clients can perceive that.

There are a variety of techniques and objectives that are different between agents that treat their business like they own it and are taking risks versus the ones that are just there to have a flexible schedule and make money. See what else Inman had to say here.

Home Buying Guide – Customized By You, For YOUR Clients!

Homes.com knows all the work that goes into finding new owners for a listing or the new dream home for your newest clients. To make this process easier on you, as well as answer some questions your clients may have, we’d like to encourage you to use our free customizable Home Buying Guide.

Not only will this helpful guide educate your clients on the homebuying experience, but it will also help them remember you. By adding your unique branding to the guide, your name and face won’t be easy to forget.

From getting prequalified for a mortgage to being prepared for closing, this guide has everything your clients need to help them achieve the American Dream. Now, all it needs is your personal fingerprint.

Click here to download our customizable Home Buying Guide and brand with your name. Together, with Homes.com, you can help make your clients’ homebuying dreams come true.

[Press Release]: Homes.com and ForRent.com Report Stellar Growth in 2012

Homes.com and ForRent.com are growing rapidly and are expected to continue to do so in 2013. A recent press release, Homes.com and ForRent.com Report Stellar Growth in 2012, attributes the growth to notable increases in traffic, strategic partnerships including the largest MLS organization in the nation, ERA, RE/MAX, lifestyle bloggers, as well as mobile initiatives, increased engagement on social channels and other significant highlights.  Read more here.

We are excited to see Homes.com and ForRent.com on the front line with industry leaders and experts in real estate and the multi-family housing communities. The traffic increases to Homes.com and ForRent.com is also not only due to the trusted information on property listings but from the valuable content on the newly launched “The Idea Gallery,” a lifestyle resource with do-it-yourself project, decorating ideas and advice for homeowners and renters alike.

Read more about how these brands have worked together to grow tremendously in 2012.

Home Search Survey – Help your Clients Enter to Win $500!

You most likely know of a lot of people looking for a new home this New Year! We at Homes.com strive to be your clients’ “go-to” website when they are searching for a new home, as well as the perfect real estate professional they can work with. We’re constantly looking for ways to provide more resources for you and your clients with the hopes of making the home search process easier. We’re currently holding a survey to better improve our site for your clients. Share it with them now — they could win cash! But hurry, the survey ends next week!

By telling us about their home search in the New Year, they will be entered to win $500! And you could be the reason they win!

The collected data from your clients will not only help us fulfill the needs of home buyers, but could potentially yield more marketing tools and more relevant resources for you and your fellow real estate professionals.

So share this link on your Facebook, Twitter and email updates. Good Luck!

Share this Tailgate Guide for Super Bowl XLVII with Your Clients!

Homes.com created this Tailgate Fever Guide a few months ago, but if you missed it or want to use it again, talk about perfect timing! Super Bowl XLVII is right around the corner. The Baltimore Ravens will take on the San Francisco Forty-Niners on February 3rd in New Orleans!

What better time to use it than the biggest NFL game of the year? You could even print branded versions out at your open houses over the next few days and give your new leads a little something to take away and remember you by. They’d visit an open house to see a potential property to call home, meet you, a fantastic real estate agent, and leave with a great way to entertain their guests. If your game plan is to be remembered, this guide is a TOUCHDOWN!

Whether your clients are rooting for the Ravens or the Forty-Niners, we are sure they would appreciate a branded version of ways to entertain their guests in their new home. We have included tons of ideas for big entertainment especially within football season. All that’s missing is your branding.

That’s right — you can add your own personal real estate business’s branding so that whomever receives the guide will remember YOU! We provide all the great recipes, kid treats, “pre- game” games, and party theme ideas. You provide your branding. Together, it’s a game-winning combination.

You can also direct your clients and prospects to our consumer blog designed especially for them. There, they’ll find more tips and recipes for the big game.