It’s the beginning of a new year, and much like the beginning of every new year, you have new choices to make for your business, including the important decision of where you are going to advertise your real estate listings online. Much like all other businesses, you want to ensure you’re advertising is getting you the best results for your investment. So, how do you ensure the best results?
Initially, a good starting point is to monitor your current advertising and each of the results separately. There’s no easier way to determine your best advertising investment than by understanding the results you’re receiving from each of your current advertising channels. For example, do you know where you receive the bulk of your real estate leads? Or, do you know which site makes your cell phone ring most frequently? Monitoring each and every real estate lead is a great start to understanding your best results.
But, where do you start when you’re looking to advertise your real estate listings on a new site? First, you need to understand how that site connects you with homebuyers. Next, once you’re familiar with how the site connects homebuyers and sellers with real estate agents, you need to set your expectations. How do you set your expectations? For starters, simply look at how the site has performed over the past year. Did traffic to the site grow? Did the company implement additions to the site to aid real estate agents in connecting with more home buyers? Is the direction of the company moving with the advances in technology?
With these questions in mind, here are the Top 5 reasons to advertise your real estate listings on Homes.com:
In spite of down market, consumer leads increase 57 percent for real estate professionals
NORFOLK, Va., January 5, 2011—Homes.com, a division of Dominion Enterprises, announced major milestones in traffic and leads generated by Homes.com in 2010. Despite the shaky housing market, over 66 million consumers visited Homes.com, viewing well over 1 billion pages in 2010, representing a 66 percent increase in page views over the previous year. This dramatic increase in traffic resulted in a 57 percent increase in consumer leads generated for real estate professionals on Homes.com.
Powering this increase in traffic and leads was the launch of Homes.com’s new Questions and Answers community, where consumers actively searching for their next home or selling their current home can connect with local real estate agents for advice. Since its launch in June 2010, this new feature generated over 10,000 questions, providing real estate professionals a host of opportunities to connect with consumers in their local area at no charge. This year, Homes.com also boasted a 151 percent increase in consumer and real estate professional signups from 2009. Continue reading
FREE Real Estate Advertising
Login to your MyHomes Agent Profile.
Now that you’ve signed up for your MyHomes Agent Profile, let’s give you 5 quick, easy tips to maximize your free real estate advertising with Homes.com.
Remember, the easiest way to benefit from your free real estate advertising on Homes.com is to frequently engage homebuyers, especially through the Homes.com Questions and Answers community. The more you participate, the more opportunities you will have in generating free leads via your MyHomes Agent Profile.
Here are 5 Tips to Maximize your real estate advertising results on Homes.com:
- Tip 1: Add Cover Areas. By default, all MyHomes Agent Profiles are setup with only one coverage area – your office location. However, Homes.com allows you to select up to 5 coverage areas of your choice. These 5 coverage areas should be the cities where you want your profile to show up in the Homes.com Agent Directory. To set up your coverage areas, sign into your MyHomes account and go to the “My Profile” section. Don’t forget to click “save” when you’re finished updating.
Automate your Follow-Up
Download this FREE Webinar today!
Join us for an exclusive presentation by Brad Korn, REALTOR® at The Korn Team, Keller Williams Master Faculty, and Certified Business Coach (CoachKorn.com), for the next edition of the Secrets of Top Selling Agents™ Webinars.
This edition, “Automate your follow-up: Consistent, persistent contact is the name of the game in this market,” will be presented by Brad on Tuesday, January 25th at 1 pm EST/10 am PST. Download your copy today!
One of the most important things you can do in real estate is to GENERATE leads. The second most important thing you can do is CONVERT those leads to names and addresses. What good is a lead if you don’t get their contact information? What good is their contact information if you never get an appointment? Continue reading
FREE Real Estate Advertising for Agents
3 Easy Steps to Sign Up!
Yesterday, we posted a blog explaining MyHomes Agent Profiles, a free real estate advertising solution, offered by Homes.com. To recap, a MyHomes Agent Profile is the starting point for connecting with millions of home buyers searching for real estate properties, looking for a real estate agent and seeking answers to real estate related questions. And best of all, you can sign up for FREE!
In case you missed yesterday’s post, let’s recap a few more of the benefits:
- FREE Exposure – Become a listed agent in the Homes.com Agent Directory
- FREE Branding – Approve client endorsements to show your real estate expertise
- FREE Leads – Connect with homebuyers in the Questions and Answers Community
So, how do you sign up? It’s simple. Just follow the steps below to add a free real estate advertising package to your marketing budget:
1. Go to www.MyHomes.com. Continue reading