What Would Your Client Do With $2,500?

Tis’ the season! The holidays are upon us and it’s a great time to connect with your current and past clients to let them know how much you appreciate them. Homes.com is making it easy for you this year! Just tell them about this is an exciting promotion in your monthly point of contact and you could help someone you know win $2,500!!

The holidays are upon us and with them come the opportunity to ask: Have you been naughty or nice? Don’t worry! Even if you’ve been not-so-nice, we’re not here to judge! 🙂  And unlike Santa’s list, everyone can play in the Homes.com & ForRent.com holiday contest for a chance at $2,500.

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How-To Use Video in Marketing Real Estate

Renowned speaker and broker-agent Brian Copeland will present a webinar on building your brand through video for the Secrets of Top Selling Agents Webinar on Wednesday, April 27, 2011 . Brian, who is affiliated with Village Real Estate Services in Nashville, TN, is the first documented real estate agent to use YouTube to promote a listing.  I had the pleasure of interviewing Mr. Copeland about the role video marketing plays in his real estate business. According to him, “about 20-30 buyers came to him from video marketing in 2009.” That’s a great return on investment from this marketing tactic, especially in addition to the potential referrals he could see!

Before getting into the “how-to” of video marketing, there is one key reason you should know on the value of implementing video into your strategy. And that is because consumers are online and they expect to see real estate professionals there! As we mentioned in our article YouTube for Real Estate Professionals, approximately 84.6 % of internet users in the U.S, viewed online video in December 2010. Just think locally how many individuals that translates to! Continue reading

What is the Generosity Generation?

On March 30th at 1pm EST/10am PST Michael Maher will be speaking to real estate professionals on how to win in the generosity generation. But what is the generosity generation? The generosity generation refers to a group of individuals who practice the habit of giving freely without expecting anything in return. People who fall into the generosity generation can offer thoughts, talk, talent, treasure, or time to aid someone in need. In fact, generosity is considered among the top 11 Crucial Consumer Trends for 2011 according to TrendWatching.com. Not only is it a widely accepted desirable trait in society, but it’s quickly becoming a crucial trend in business too. Homes.com TrendWatching.com shared that 86% of global consumers believe that businesses need to place at least equal weight (if not more weight) on society’s interests as they do on business interests. And, according to Young & Rubicam, 71% of people make it a point to buy brands from companies whose values are similar to their own. Continue reading

Real Estate Marketing for the Next Generation

Friday at the 2011 ERA International Business Conference in Las Vegas, Matthew Ferrara, President and CEO of Matthew Ferrara & Company, spoke on real estate marketing for the next generation. Mr. Ferrara points out that real estate today was built by Baby Boomers, for Baby Boomers. That’s great, but the next generation of buyers and sellers are not Baby Boomers! What they value is a lot different than what we have been prepared to sell. Hence the problem.

He challenges real estate agents to “go where no real estate professional has gone before.” And part of that concept is to start selling homes the way buyers want to buy, not the way sellers want to sell! Real estate professionals need to market to tech-savvy, quality-focused consumers. Continue reading

ERA International Business Conference is on NOW!

Homes.com Watch out Las Vegas, ‘cause the ERA Agents are here! From March 17 through 20, the 2011 ERA International Business Conference will be taking place in Las Vegas, NV. This conference will offer  attendees constant opportunities to learn more about innovative new marketing tools and tricks, such as speaking to the Gen X or Gen Y non-selling techniques and of course, social media. Throughout the conference we will be posting information regarding hot topics of discussion at this conference and in the real estate industry in general, so keep coming back!

And if you’re attending, join Homes.com in booth 321 to talk about how Homes.com can help you with lead generation, listing exposure, mobile marketing, branding and more! Plus, check out the package discounts we have available.

Will you be following online? We’ll be there too! Follow #ERAIBC on Twitter.

Photo: Las Vegas Hotel, Tim Pearce