Real Estate Professionals Need to Build a Local Presence

At the Coldwell Banker Generation Blue Conference that took place in Las Vegas this week, speaker Madison Hildebrand from discussed the importance of building a local presence for real estate professionals. Creating a strong local Internet presence offers an opportunity for real estate professionals to differentiate themselves from the competition and reach out to prospects all across a certain area. So how should you harness this opportunity? Here are 5 tips for you to take control in your market: 1.       Establish yourself as a local expert through blogging. Have blogging included in your marketing efforts, distribute your content on multiple sites (Twitter, Facebook) and add a link to your blog on your website. In addition to creating a strong local presence, you’ll also begin to enhance your search rankings for local real estate search key phrases. Continue reading

Building Trust: Not as Easy as it Seems

The current state of the economy has caused many consumers to think twice before investing in a home, which is why now more than ever, real estate professionals have to establish trust for a client to want to work with them.

Chris Brogan, co-author of “Trust Agents” and President of New Marketing Labs, is discussing this topic at the Coldwell Banker Generation Blue conference taking place this week in Las Vegas. While agents may be overzealous about an opportunity to grab some business, it’s essential that they invest time in building a relationship and establishing trust with clients. Continue reading

Mobile Marketing Featured at Generation Blue Conference

The Coldwell Banker Generation Blue conference is currently taking place in Las Vegas. This exceptional conference offers agents limitless opportunities to learn about real estate marketing in 2011. One of the topics featured will be mobile marketing.

According to a comScore report for January, 234 million Americans ages 13 and older used mobile devices with 65.8 million people in the U.S. owning smartphones. What are they doing with those phones?  About 68 percent of U.S. mobile subscribers used text messaging on their mobile device, while browsers were used by 37 percent of U.S. mobile subscribers. Subscribers who used downloaded applications comprised 35 percent of the mobile audience. Your target audience is using their mobile devices in more ways than ever, and real estate professionals are faced with the task of engaging their consumers through this rapidly evolving technology. Continue reading

Social Media Rock Star Agents

It’s the first day of the Coldwell Banker Generation Blue Conference in Las Vegas, NV. This conference offers endless opportunities to learn more about mobile marketing, social media, list pricing, search engine optimization, building trust and more. Throughout the conference we will be posting information regarding hot topics of discussion at this conference and in the real estate industry in general, so keep coming back!

We’ve all heard the buzz about social media marketing. Many shout the benefits of dedicating time to these types of marketing efforts, while others believe it’s just a fad. At Generation Blue a social media rock star panel will convene to discuss this very subject.

Maya Paveza, real estate agent with Coldwell Banker and social media rock star says, “Social Media is here. It’s now…and it’s not going anywhere.” Continue reading

YouTube for Real Estate Professionals

Did you know that approximately 84.6 % of internet users in the U.S, viewed online video in December 2010[1]? If you don’t have any videos posted online, that’s an enormous audience you’re missing out on. Long gone are the days where a website was a luxury. Now, it’s an absolute necessity. To get your website and your listings noticed, online video can give you the boost you need.

According to comScore, Google Sites, driven primarily by video viewing at, ranked as the top online video content property in December 2010 with 144.8 million unique viewers. Google Sites also had the highest number of viewing sessions with 1.9 billion, and the highest average time spent per viewer at 274 minutes, or 4.6 hours. Continue reading