July Content Ideas for Your Blog and Social Channels

Nothing can make an impact and help grow your business like fresh, unique, local content. However, it can be hard to come up with new content ideas each month. Instead of spending hours trying to come up with new topics for your social channels and blog, check back each month for a list of ideas you can expand upon. Find July’s topics below to get started!

*Tip: Don’t spread yourself too thin. It’s better to use two or three social sites really well than nine or ten poorly. Continue reading

Starting Your Business as a New Agent

The requirements to become a real estate agent are pretty minimal. Just about anyone can become an agent. Succeeding in real estate is another matter. A large percentage of new agents never make it past their second year. Before you launch your career in real estate, try to have enough income set aside to support yourself for two years. This will give you time to get your business going. Continue reading

How to Use Instagram Stories Ads for Real Estate

Whether it’s the memories a family made in their old home or a buyer’s dreams for their new one, agents use stories to build emotional connections. Instagram has a similar business approach. Originally a platform for posting pictures of lattes and fancy food, Instagram has evolved into a social media giant where people can create and share their own “stories.” Continue reading

How to Update Your Photo without Losing Your Look

Time passes and you change: your clothing style evolves, you change your hair, and you grow older. Still, when someone bumps into you around town, they should recognize you from your photo. That means keeping your photo up to date. Your agent profile photo represents you online, in flyers, in ads, on business cards, and in many other places. It helps build and maintain your brand, creates a first impression, and is one of the first steps to building client relationships. However, changing your photo means running the risk of losing presence you’ve built on your current image if people don’t recognize you as the same agent. Continue reading

Emergency Preparedness Checklist for Your Clients

The official start of hurricane season was June 1st, but that’s not the only danger your contacts need to be prepared for this time of year. With recent volcano activity in Hawaii and the constant dangers of floods, fire, and tornados in various parts of the country, it’s important to be prepared.

Help your contacts collect the documents, food, and equipment they need to hunker down and wait out a storm or pack up and find safe harbor. We’ve put together a checklist to help. Just add your contact information at the bottom, then print, post, or share with all your leads, clients, and contacts! Continue reading