Website security is no joke. That’s why, starting this month, all Homes.com Fusion websites will receive a free upgrade to secure https protocols. In addition to protecting your website’s data, this change could have a positive effect on your SEO. Find out more about https protocols below! Continue reading
It took a while, but millennials are all grown up and making their presence known in the housing market. Currently the largest group of home buyers, millennials account for almost 36% of market share—a percentage that’s expected to keep growing. The market share of baby boomers and the silent generation, meanwhile, is expected to continue its pattern of decline in coming years. And if that isn’t enough reason to make millennial business a priority, according to NAR Generational Trends, the overall median tenure of sellers in their previous home was 10 years in 2017, while the median millennial tenure was just 6. This makes them a great source of repeat business. Continue reading
As the saying goes, “You have to spend money to make money.” And that’s true. You have to invest in your business if you want it to grow. But that investment doesn’t have to start off big. There are several ways to generate real estate leads without spending a fortune. Read on for three ways to bring in more leads. Continue reading
If you want to make an impact and grow your presence online, creating fresh content for your blog and social media channels is a great place to start. Unfortunately, coming up with content topics can be hard! Instead of racking your brain trying to come up with content ideas, check back each month for a list of ideas you can expand upon. Find June’s topics below to get started!
*Tip: Repurposing your old content in new ways can result in great resources for your clients and save you time since you aren’t starting from scratch. Continue reading
Banner ads and the internet have a long history together, but with banner ad blindness becoming an increasingly common problem, it’s time for real estate professionals to find a better way to reach buyers and sellers. Luckily, there are other advertising options—more effective advertising options. Chief among these are native ads—advertising so helpful some buyers may not realize they are ads at all. Continue reading