[Infographic] 5 Tips to Boost Your Business with the Power of Video

You don’t have to invest a ton of time and money on video marketing to make a big difference in your business. On the Secrets of Top Selling Agents webinar program, Jesse Peters, Social Savvy® real estate agent and Michael Thorne, video thought leader at RE Video Studio Bootcamps, shared their tips to attract and leverage more leads with real estate videos. Check out the infographic below and then catch the full webinar for more tips! Continue reading

Apps to Shrink Your Waistline and Grow Your Bottom…Line

Real estate is more than a career. It’s a lifestyle, one that keeps you constantly on the go. But just because you’re busy doesn’t mean you shouldn’t treat yourself right. In honor of nutrition month, we’ve pulled together some tips and apps to help busy agents like you stay healthy! Whether your goals are related to health and nutrition or to growing your business, here are some apps that can help you reach them. Continue reading

Social Media Techniques to Win Referrals and Repeat Business

There are many ways to stay in touch with your database, such as newsletters, text messages, posting fresh online content, and phone calls. Another option is social media outreach. These days, people who aren’t active on at least one social site are rare. Make it a habit to friend or follow your clients on their preferred social site. Once you do, you will have instant access to important goings-on in their lives as well as an easy way to get in touch with them any time. Continue reading

Will Facebook Changes Wash Away Your Online Presence?

Facebook is at it again, changing up their algorithms and making it harder for businesses to show up in people’s news feeds. In the past, any engagement with a Facebook post, whether it was a like, share, or comment, would indicate interest and help your content show up for certain people. However, according to Adam Mosseri, Facebook’s Head of News Feed, new algorithm changes will consider comments “more valuable than likes” and is “going to be (weighing) long comments more than short comments.”

This new focus on “conversations and meaningful interactions” means many agents will need to completely revisit their Facebook strategies. You can either pay for sponsored posts and other Facebook advertising, or you can work the system and get your followers to show Facebook that they want to see your posts. This can be accomplished by actively commenting on your posts and by changing their settings regarding your page. Continue reading