Out with the Old, in with the New Social Networks and Features!

Dearly beloved, we are gathered here today to grieve the passing of a few social networks. Unfortunately, they have no future (at least in real estate), only their legacy. But do not lose hope; while some sites fall, others still have a bright future ahead of them. So let’s properly grieve and hope for the future, together. Then, we can dominate social media in 2017. Continue reading

Deck the Halls with Social Media


The holidays are here and in full swing! If you’re anything like me, you’re kicking yourself for not getting this process started in JULY, and currently suffering death by paper cut from wrapping presents galore. I know I’m not the only one; you (and your clients) are experiencing a similar fate. But, I’m here to help you keep the spirit of the season alive on your social media channels and even help drive some new business!

It’s no coincidence that the most memorable holiday songs involve some aspect of the comforts and joys of home (see what I did there). Leverage this angle and let it shine through the  social strategy you craft this holiday season! This may not be your busiest time of year, but it’s when folks start dreaming about spending their next holiday in a new home. Stoke the fires of their desire with these social media tips.  Continue reading

Fill Your Plate with Social Media Advice

HDC-Social-Fuel-Hero-Image_3544It’s that time of year again: beautiful birds are dressed up for the table and some of your relatives are little more “free range” than you like to admit. We’re no stranger to the stresses the holiday season inevitably brings: planning the perfect menu, negotiating which sports will be watched (and on which TV), and keeping the peace at the family table are just a few of the obstacles headed our way. This issue of the Social Fuel Newsletter is just about that: managing holiday stress, avoiding faux paus, achieving overall good manners, and how you can come out on top in spite of it all! So tuck that tablecloth into your shirt, pilgrim, and let’s dive in! Continue reading

The Mannequin Challenge for Real Estate

HDC-Social-Hero-Image_3556The Mannequin Challenge is currently taking over social media as we know it, and is serving up laughs galore! If you’re not sure what the Mannequin Challenge is, read up here. In a nutshell, this challenge involves a group of people, large or small, and they are filmed completely frozen in action. Like someone just hit pause in the middle of a conversation! This is also filmed with the song “Black Beatles” by Rae Sremmurd playing in the background. Athletes, celebrities and office workers alike are taking part in the social media flavor of the week, so why shouldn’t you? Check out some of our fine sales professionals in their own video to help give you some inspiration: Continue reading

Have a Social Media Nightmare? We Have the Solution!

HDC-Social-Fuel-Newsletter-Hero-Image_3515The Halloween season is upon us! Whether you like fun festivals or full-on-fright, there’s something for everyone during this time of year. What you don’t want haunting you in October are social media nightmares. That’s right ghouls and gals. You’ve seen it, and you may be guilty of a few too. I’m talking about continuous posting of listings, fostering a bad reputation, and more! We’ve spent a lot of time helping you reinvent your social strategy and get more exposure these past few months, but now we need to dial it in with proven strategies. Let’s start with a few social media nightmares and how to avoid them (because I’m not going to leave you hanging like that). Enter if you dare… Continue reading