How to Become A Better Negotiator by “Clicking” with Your Clients

HDC-Better-Negotiator-2259How you “click” with clients is the building block of relationships and the connections you make can affect the success of your business. In fact, word-of-mouth remains the top way that consumers find a real estate professional to work with.  During the most recent Secrets of Top Selling Webinar, The Secrets of Successful Negotiation, Homes.com sat down with Jackie Leavenworth to discuss how “clicking” with clients can help you negotiate your way to better business results. Continue reading

Why Millennials Are Saying Goodbye to Rentals and Looking to Buy A Home

 

The Millennial generation’s impact on the housing market has been a topic of conversation for quite some time. Statistics show this group of young adults now makes up the largest group of buyers in the market, but lower interest rates and an increasing job market are not the only factors driving them to homeownership.

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Rental rates are skyrocketing in cities around the country and millennials, most of whom are just starting out in their career, simply cannot afford to pay them anymore. This is especially true in many of the larger metro areas that this young workforce is flocking to for the job of their dreams. In fact, rental rates have increased fifteen percent from 2009 to 2014 nationwide. At the same time, household income has had an estimated growth of only eleven percent (CNN). Continue reading

[Podcast] Secrets Unplugged: Periscope Review

➲ Play Podcast: Periscope – Joe Schutt | Secrets Unplugged

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Periscope is a new mobile app that allows you to stream live video feeds right from your smartphone and it’s making a splash in the world of social media. Joe Schutt, co-owner of Unit Realty Group in Boston, has started to develop quite a following on this social platform, so as the newest addition to the Secrets Unplugged Podcast series, Homes.com decided to sit down with him to get the low-down on his experiences with this up-and-coming social media outlet.

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3 Facebook Features to Turn Your Followers into Clients

Maintaining a Facebook marketing strategy that produces results requires you to stay up-to-date on the newest tools and trends. But does it always seem like once you’ve mastered the art of one thing, there’s a newer and more efficient way of doing it?

Homes.com wants to make sure that you are maximizing your use of the world’s most popular social network. Here are three Facebook features that can help you turn followers into clients.

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5 Outdoor Projects That Can Raise the Asking Price for Your Listings

HDC-Outdoor-Projects-2230Summer is officially here and after months of researching properties online, buyers are finally taking to the streets in search of their next home. Realtors will be plastering a sea of “Open House” and “For Sale” signs across every neighborhood they cover, all with hopes of driving attention back to their listings.

This is why curb appeal should be of the utmost importance, especially during the summertime when buyers want to take advantage of all the outdoor spaces a home has to offer.  Aesthetics is not the only benefit of having these functional outdoor areas since certain projects, when done correctly, can also raise the overall value of your seller’s home. Continue reading