The demand for real estate video content has never been higher. In fact, eighty-five percent of buyers and sellers want to work with an agent who uses video, yet only twelve percent of real estate professionals have a registered YouTube account (NAR).
Real estate professionals have been hesitant about incorporating video into their marketing strategy because of the time and financial investments that come with it. However, now that creating awesome video content is becoming easier and more affordable, the real question is, why wouldn’t you take advantage of this proven way to generate more business? Continue reading
According to the National Association of Realtors, the average buyer looks at ten properties throughout a ten-week span before finally making a purchasing decision. Your job as a real estate professional is to simplify this process by finding and showing them properties that meet all of their requirements.
But helping your clients find the home of their dreams will require more than just showing properties that include all the amenities they are looking for. What really makes a difference is the neighborhood that comes with it. Here are six game changing neighborhood traits that buyers look for prior to purchasing a home. Continue reading
The newest set of Homes.com Local Market Reports, including pricing data for February, has finally arrived and we’re excited to announce that there’s nothing but good things to talk about! Let’s start off by highlighting that 41 percent of all U.S. housing markets have achieved a full price recovery, all of which can proudly show that the housing bubble is a thing of the past. Continue reading
Memorial Day is right around the corner and your clients will be looking for fun ways to celebrate it with their friends and family. Since you’ve already helped them find their home, why not help them enjoy it too? From grilling tips to delicious summer drinks, everything they will need to make this Memorial Day one for the record books can be found in the Homes.com Red, White & BBQ Entertainment Guide! Continue reading
Has creating social media content become the most daunting task in your schedule? There’s no “one size fits all” approach to developing a solid content strategy; it’s important to research what people in your local community are talking about in order to get a feel for the type of information that is in highest demand. Sharing things like a local high school football team that will be competing in the state championship game or a delicious new local restaurant that people have been raving about are great for capturing your audience’s attention and positioning yourself as a reliable source for things outside of real estate. Continue reading