Use Your Real Estate Blog to Build Trust and Convert More Clients – 5 Simple Steps

HDC-Blog-Readers-Blog-2565Many people think of marketing as a linear event: someone sees your ad, then asks you to be their agent. However, it’s often not that straightforward. Instead, think of marketing and advertising as a valuable means to build consumer trust. Only after you have the trust of your consumers will you be able to guide them into the conversion process.

The question then is how to build trust with your online audience. One great way to connect with new clients is through a real estate blog. According to CoSchedule, there is a five-step process to convert blog readers into customers. Let’s break it down for real estate. Continue reading

Let’s Play 20 Questions: Creating the Perfect Buyer Profile

HDC-Buyer-Questionnaire-Blog-2547-v2Buyer questionnaires can help you get to know your clients, find out what they’re looking for, and determine if they’re ready to make a move. The key to an effective questionnaire is to find the balance between keeping it short and simple, but still getting enough information so you can help your buyer find their perfect home. Here’s a list of our top 20 question suggestions. Continue reading

Instagram for Real Estate: New Updates Make it Easy to Engage

HDC-Instagram-Updates-2540 (1)Social media is constantly changing, and people are always trying to keep up. Recently, some changes were released by Instagram that could create a big boost in your real estate business strategy. A social network that was once thought to be reserved for pictures of coffee and fancy food, Instagram now has 400 million active users, 85% of top brands, and 60% of users logging in daily, making it the second most engaged social network after Facebook.

In the past week, Instagram released two major changes to their platform. The first, more business-oriented change is that they created a Business Profile option. The second is that they created a “Stories” feed, similar to Snapchat. Want to know how these updates can (and should) change the way you use your Instagram page? Here are some tips to help. Continue reading

New to Real Estate? Three Tips to Farm Your Area Like an Expert!

Plant the seeds of success!Becoming a real estate agent can be exciting and highly rewarding. However, it can also present potential challenges. Don’t worry – we’re here to help.

One of the most important things to remember as you work toward your real estate goals is that your marketing, selling and conversion strategies will not be a quick push, but a long-term plan. When it comes to real estate, finding prospects is the biggest job agents have. A great way to begin digging up new clients is by farming a specific area. Geographic farming involves focusing on one market in which you solicit the majority of your business. By doing this, you establish brand identity in this area and develop relationships with those in the community. Here are three tips to help you get started in the field. Continue reading

Four Simple Ideas for Creating Lead-Generating Videos

HDC-Video-Marketing-Blog-2501Imagine if you could get face-time with your clients before even meeting them. You could answer their questions, show them a couple properties, and form a connection with them before shaking their hand. Video marketing helps to put you in front of potential clients and allows you to build a foundation of trust and familiarity, while creating an emotional connection.

There are many benefits that come with using video in your marketing efforts – social media sites push videos to the top of network feeds, live-video streaming is gaining popularity, and modern internet users are looking for more involved ways to connect online. According to a recent survey, 85% of buyers and sellers want to work with an agent who uses video as part of their marketing efforts. Here are four ways you can use video to connect with more consumers, generate more leads, and build your business. Continue reading