Looking for More Millennial Engagement? Try Snapchat!

Get Started with Snapchat!With the constant growth of technology, real estate agents are always looking for new ways to connect with their audience. While many agents use social media sites like Facebook and Twitter, others are turning to different, more personalized platforms to reach younger buyers. According to a recent study, millennials now make up the largest group of homebuyers at 35%. Snapchat, one of the top three social apps used by millennials, can be a great way to connect with this younger generation. Here’s why real estate agents should use this growing social tool to reach younger buyers.

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Unrealistic Seller Pricing: How to Handle it Like a Pro

Blog-Image-Seller-Pricing_v2_2488As a real estate agent, you do a lot of preparation before meeting with a homeowner to discuss their listing. Researching the area and past sales, running reports, and compiling an accurate comparative market analysis (CMA) all take time and effort, but you understand that it’s important to give your clients the most accurate listing price. After all this work on your part, there’s nothing more frustrating than having the seller insist on overpricing the home.

Before you can convince a seller to agree to a realistic selling price, it’s important to understand why they insist on overpricing their home in the first place. Remember, to your clients, the process of selling their home is a huge financial and emotional decision. Start your relationship with them by establishing trust, setting good boundaries, understanding their fears, and showing them the reality of the market. Here are four tips to help you work through tricky situations when sellers are convinced your price is too low.

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Lead Generation, Cultivation, and Conversion [FREE Webinar]

Join us on Wednesday, June 1st for a special RISMedia “Broker Best Practice” webinar, All About Leads: Generation, Conversion and Everything in Between, where you can learn all about leads from generation to conversion. This webinar will be diving deep into the different stages of capturing and converting leads, as well as offering a technological perspective from top experts in the field.

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Hear great tips from lead generation masters like Anthony Marguleas, owner of Amalfi Estates, Mark Seiden, CEO of the Mark Seiden Real Estate Team, along with Homes.com’s own national speaker, Joe Sesso.

Availability for this free webinar is extremely limited, so be sure to register to reserve your seat now!

5 Unique Tips to Boost Your Social Reach

How BIG is your social circle?When reading about increasing social reach, you will undoubtedly hear about the 80/20 rule, posting useful stories, and responding to your followers. These tips are important (content is always king), but what are some new things you can do to boost the number of eyeballs seeing your social posts? Here are five unique tips to help you engage with more social users and increase your reach.

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