at NAR 2015 – Find All the Presentation Slides Here!

HDC_NAR_Speaker_Sesso_2319_1024x512-v1Thank you for visiting (booth #1919) at the REALTOR® Conference and Expo. We hope you learned all about the latest real estate marketing and technology trends that can take your business to the next level.

This year, Joe Sesso, Keynote Speaker and Director of National Sales for, provided insight on the most popular apps and coolest new wearable technology that is changing the way real estate agents manage their business. Connect with Joe on Twitter @Joesesso and follow Wearables and Smart Home Technology on Facebook for all the latest developments. You can also click below to access the slides from all three of Joe’s presentations.

Top 10 Real Estate Apps for 2016 – There were just too many great apps to limit the list to only 10. Download the slides to see the complete list of 11 apps plus two bonus apps. You will not believe you ever survived without these awesome apps for your phone and tablet.

Periscope for Real Estate – A new live video streaming app has emerged and is gaining popularity. With it’s easy to use functionality and integration with Twitter, this new community offers many possibilities to those who are brave enough to “Start Broadcast”.

Apple Watches and Wearables – What’s all the Buzz? – Technology is getting smaller and better everyday. The latest generation of wearable technology is elegant and functional. Just like the microwave changed the way we cook, these gadgets are sure to change the way we interact with the world around us.

Keep up with everything going on at NAR 2015 by following on Twitter@Homespro and #NARannual. See you Next Year!

Adding Quality Content to Your Website

HDC-Quality-Content-Blog-2278In a recent series of articles,’s VP of Search Marketing, Grant Simmons explained Why the Future of SEO is “UnOptimized”.

If you want more conversions on your real estate website, you don’t just need more traffic, you need “more better” traffic. The key is to attract visitors that have come to your website because of specific triggers and/or tickles that have prompted them to enter the real estate transaction funnel. Simmons explains that “it’s all about the user: their needs, wants, desires, and the ability to satisfy those needs through effective and targeted content that considers both the intent and context of the query they type in a search box.” Continue reading

Introducing Local Ads

Ninety-percent of page views are visitors who are actively searching for their next home. Local Ads focuses on the needs of this active audience, while prominently positioning your listings and brand in the local market.


Here here are just a few of the details of why this new product is your ticket to generating more business. Continue reading

[Studio Spotlight] Website Design Does Matter


“Every lead is an internet lead” Jimmy Mackin CEO Curaytor.

EVERYONE is fact checking EVERYTHING on the internet (even my kids double check what I tell them on Google). This means those friends of that buyer you helped last year are going to check you out online before they give you a call. So ask yourself this question — when that potential client reaches your website, what are they going to think about you? If you are still using a website template from 1998, they likely won’t be very impressed. Now, you should never judge a book by its cover, but let’s be real, everyone judges a book by its cover. Continue reading