The Best Kept Secret in Social Media Advertising

HDC_Pinterest_Blog_2787_1200x600In the current world of social media, Pinterest doesn’t seem to get the recognition it should. While it’s one of the most well-known social networks, Pinterest only has 150 million monthly active users compared to Facebook’s 1.96 billion and Instagram’s 600 million. So, how is it that Pinterest is so far behind on monthly active users, but is still leading other social networks in organic and inorganic reach, as well as cost-per-click (CPC)?

Even if you’re an active Pinterest user, you have probably never noticed the promoted pins before. This is because Pinterest has designed their Promoted Pins to look like regular, organic pins; however, promoted pins have more capabilities. By utilizing Pinterest’s Promoted Pins you can create huge opportunities to drive sales and leads to your real estate business. Continue reading

Traditional and Modern Lead Generation Tactics to Bring in More Leads

HDC_Evergreen_Lead_Gen_Blog_1200x600The real estate business is all about getting that next client. Whether it be as a seller’s or a buyer’s agent, without the initial lead you will find yourself in a clientless career. Many agents still prefer using a more traditional approach to capturing leads, while others prefer a more modern tactic. Today, agents need to utilize a combination of the two styles of lead generation due to the varied preferences of clients buying and selling homes. Continue reading

Trust and Time – The Two T’s of SEO

HDC_Flyer_Rewrite_Blog_2766_1200x600You’ve probably heard the saying “anything worth doing is worth doing correctly.” This is true when it comes to implementing a search engine optimization (SEO) strategy for your real estate business. With the proper strategy in place, you will see your business reach new heights by making its way to the first page of any search engine. However, there is no quick and easy shortcut to real results. If you want to get to the first page of search results you have to be prepared for the long ride ahead. Continue reading

The Ultimate Guide to Facebook Ads

HDC_Evergreen_FB_Ad_2759_1200x600Real estate professionals have outgrown marketing tactics like advertising on bus benches, billboards, and classifieds, and it’s a good thing they have; traditional advertising comes with a hefty price tag. Fortunately, social media has made it possible to advertise your business without emptying your bank account while targeting your audience with 1000 times more accuracy than traditional advertising methods.

With over 1.94 billion active monthly users, Facebook can be viewed as the one of the greatest advertising markets available for any business, including real estate. By providing businesses with the means to reach an exponentially larger number of customers with a significantly smaller budget, Facebook has put businesses where they want to be: in the eyes of their target market. Continue reading

How to Deal with Difficult Clients

HDC_Difficult_Clients_2754_1200x600Wouldn’t it be nice if all your clients were happy, patient, and understanding? Unfortunately, for many that isn’t always the situation. As a real estate professional, you’ve walked through the doors into the service industry; you work closely with clients on a personal and emotional level. Dealing with different personalities and emotions can lead to some tense and stressful interactions with clients.

Difficult clients are part of business, but with a few tips, you can turn adversity into profit. Continue reading