Instagram: Best Practice for Social Success

Since the beginning of the social media era, individuals and businesses alike have embraced their online presence and shared their journeys for the world to see. However, 2017 proved a challenging year for many networks when several saw a decline in social use, especially among major players like Facebook and Twitter. Despite this trend, one social network has continue the climb upward: Instagram. Continue reading

Common Facebook Ad Mistakes to Avoid

Facebook is an ever-evolving platform and with every change you have to reexamine the way you advertise. Even with their recent algorithm changes, Facebook advertising still creates significant benefits for your real estate business by placing your ads in front of consumers. In order to make the most of your advertising opportunities, you should avoid making these common mistakes before you start spending ad dollars. Continue reading

Generate Qualified Leads with Facebook Ad Funnels

Now more than ever, Realtors® are using Facebook ads to regain the social reach they lost to algorithm changes and drive traffic to their landing pages. However, with increased competition, simply running random ads isn’t enough anymore. To increase their effectiveness, sophisticated agents are creating sales funnels to weed out the weak, useless leads and find the qualified buyers and sellers. Continue reading

Live Video Chat: The Must-Have Apps

Business owners often feel like automation is the key to efficiency. However, whether it’s through email, text, direct message on social media, or pre-recorded messaging systems, as automation continues to expand, clients are beginning to notice the lack of human interaction. This is especially true in an experience as personal as finding a home. Stand out from other Realtors® and give your clients the connection they’ve been searching for with live video chat. Continue reading

Live Video Chat. The Way Modern Communication Is Supposed To Be.

Technology has transformed the ways we communicate with clients. Today we have more channels available to us than ever: email, text, direct message on social media, and so on. Unfortunately, with each advancement, communication has become more impersonal and the use of chatbots and pre-recorded messages have made clients feel like they are talking to robots. Continue reading