Be the Green Real Estate Agent This Earth Needs

HDC_Earth_Day_Blog_2739_1200x600Managing a business with an eco-friendly mindset isn’t just good for the environment, but good for your business’s bottom line. Your business saves money by reducing the amount of resources used and waste accumulated. Whether you have a home-based real estate business or a brokerage, switching to a more environmentally friendly business is simple.

When someone brings up being environmentally conscience, many just think of recycling their products and waste. Even though recycling plays a major role on how the world maintains its waste products (and should be done whenever possible), it’s only the start to being more eco-friendly. By implementing these simple ideas into your business, you will start to see the benefits of operating an environmentally friendly business and feel better about the carbon footprint you leave behind. Continue reading

Expense Tracking Apps to Prepare You for Next Year’s Tax Season

HDC_Tax_Tracking_Blog_1200x630As the 2016 tax season comes to an end, you become your own private investigator: searching every crevice, purse, drawer, or shoebox imaginable to find every last receipt or document needed to show proof of purchase for business expenses. That’s the burden of tax preparation: whether you own your own business or work as a self-employed employee (1099 filing status), you have to show proof of all your business expenses. Knowing what you can deduct and keeping track of these expenses throughout the year can take the hassle out of filing your taxes. Continue reading

SEO Trends to Stay Ahead of the Real Estate Competition

HDC_SEO_Trends_2017_Blog_1200x600How do you win at a game where the rules are constantly changing? Simple, by staying ahead of your competition.

Search engine optimization (SEO) is one of those games in which the rules change on a constant basis and when you think you see a finish line, it moves. Since businesses want to win, many have created keyword creator platforms and linking farms to help them beat the SEO game. But giants like Google are making sure that everyone gets a fair chance to lead the game by creating algorithms (like Panda, Penguin, and Hummingbird) to catch those who try to trick search engines. By paying attention to industry trends and applying them to your SEO strategy, your real estate business can rank above your competitors in Google searches. Continue reading

Professional Looking Photos Don’t Have to Cost a Fortune – Smartphone Photography

HDC_Photography_Blog_Image_8-1_2704_1200x600Not long ago, you either had to have a professional grade camera (along with the knowledge of how to use it) or hire a professional photographer to take your listing photos to compete with the images you see in magazines and on the web. Thanks to the advancement of today’s mobile technology, you can take and edit professional looking images on your phone.

Taking great photos on your mobile device isn’t just point and shoot; some skill is required. However, there’s no secret to amazing photos; with just a few tips and tricks you can capture the perfect image and add the finishing touches right from your phone. Continue reading

A Buyer’s Love & a Seller’s Quarrel – Two Places to Find Leads This Valentine’s Day

HDC_Valentines_Blog_2672_1200x600 (1)Valentine’s Day officially marks the end of engagement season and sees newly engaged couples begin planning their weddings and thinking about where they’re going to live. However, while new couples plan their futures together, those falling out of love are researching ways to get out of their marriages. Now is the time to start preparing your business for the seasonal pickup of spring by targeting newly engaged buyers and divorcing sellers.

According to the U.S. Census Bureau, couples are waiting longer to get married, averaging in their late 20’s. With steadier careers and a focus on their future, many new couples are looking to buy their forever home before spending thousands of dollars on a lavish wedding. Many parents are even offering their kids the money they saved to pay for a wedding as a down payment on a home.

On the other hand, just as quickly as love flourishes, it can diminish. In the United States, between 40% and 50% of all couples get divorced. Divorces are exhausting, stressful, and can drag on for months or years. During the divorce process judges require the divorcing homeowners to sell their home; this is where you step in as a real estate professional. As the expert in your field you can make the divorce process easier, and as an added benefit for you, divorcing clients are motivated to sell and they want it done as quickly as possible. Continue reading