3 Ways to Leverage New Instagram Stories Updates

HDC_IG_Stories_Blog_2913_1200x600Going social and sharing your “stories” online has become a normal part of your day. Social platforms, like Instagram, are constantly releasing new updates to their features in the hopes of gaining new users and retaining the ones already using their platform. In recent months, Instagram has taken a leap forward and is creating innovative features for their Stories. These are the 3 Stories updates that you’re going to love using in your real estate business. Continue reading

Understanding the Costs of Social Media Advertising

HDC_Ad_cost_Blog_2910_1200x600Accruing annual expenses such as MLS dues, local/state association fees, and license renewals is an expected part of  being in the real estate business. In addition to those costs, you showcase your listings on search portals like Homes.com to generate more quality leads. Every dollar you spend on your business is to reach more leads, listings, and clients.

Social media is a great way to meet new clients, and its advertising power will continue to rise, so why not create a social media ad budget that will ensure the growth your real estate business? However, before simply spending ad dollars on social media, you need to understand the costs associated with advertising on these platforms. Continue reading

Unmasking the Dark Side of Social

HDC_Dark_Social_2895_1200x600You’re scrolling through your Facebook feed and notice a post labeled, “Is my house haunted?” and click the link. Facebook redirects you to the post’s destination URL and you engage with the content on the page. Finding the content amusing, you copy the URL and share it with your friends through email. Without intentionally knowing it, you have just joined the dark side of social sharing. Continue reading

The Facebook Page Checklist

HDC_Facebook_Checklist_Blog_2883_1200x600Facebook is continuing to make changes to its algorithms and offer upgraded services. This may be a good thing for Facebook and its users, but it can be challenging to keep up with all the changes. As an agent, you probably have a Facebook Business Page that needs continual content to boost your visibility to your followers.

But before you worry about the constant updates, make sure you haven’t forgotten to update the basics of your Facebook Page. We have compiled a simple checklist to make sure that your page is up-to-date and that you’re providing followers with the content they want to see and engage with. Continue reading

The Power of Three – Creating a Complete Digital Strategy

HDC_Paid_Earned_Owned_Blog_1200x600Real estate agents know that creating an effective online marketing plan is imperative to making a digital impact that generates online exposure and qualified leads. The way to achieve this marketing strategy is by creating compelling, valuable content that followers want to search for, engage with, and share with others. Once your content is ready, leverage it by combining the three different forms of media – earned, owned, and paid – to create a truly successful lead generating digital marketing plan. Continue reading