Free Webinar with Jimmy Mackin – “Inbox Zero!”

Is your email inbox inundated with messages that seem impossible to keep up with?  Tis the season to clean up and start managing your messages more efficiently with tips from Jimmy Mackin, co-founder, Curaytor.com, a conversation search engine.

Jimmy Mackin co-founder Curaytor.comJoin us on April 24th at 1pm Eastern, for “Inbox Zero!” a FREE Secrets of Top Selling agents webinar presented by Jimmy.  You’ll learn how you can achieve business sanity, improve customer service and free up time to generate more business.

The email will not control you anymore – you will control it! As always the webinars are FREE but space is limited so we recommend you register today!

About Jimmy Mackin Jimmy is a Facebook marketing expert. He is a national speaker on the Agent Reboot tour and a former featured contributor to popular technology blogs Inman Next and Tech Savvy Agent. He is the creator and community manager of several of the most popular Facebook groups in the real estate industry.

Offer your Clients a Friendly Spring Cleaning Guide

Communication is the key with referrals and we have another reason for you to reach out to old and new potential clients this spring. Homes.com and ForRent.com have created a new consumer resource, Spring Into The Dream – Your Ultimate Guide to Cleaning & Organizing Your Home!  Download, customize with your branding on the cover, and share during your next tour or open house or email to your networks.

The sunshine encourages open shades, bright colors, but also requires us to tend to the little areas that have been neglected (i.e. dust bunnies) during the darker, cold months. Help your clients renew their abode with fresh ideas for cleaning and organization.  It supplies the perfect amount of tips and tricks to have your clients’ homes ready for the spring, and possibly to even list with you!  Spring into the Dream with Homes.com and download your editable guide today!

Springtime Staging Mistakes You Don’t Want to Make

The buying market is competitive and with that comes first impressions. Real estate pros can make a solid first impression with fresh staging techniques for open houses, showings and those ever important property photos and videos (i.e. a picture says a thousand words).

Successful staging can make the difference between a property that moves off the market quickly or one that extends past your listing agreement and gets in another agent’s hands. Homes.com also knows that while staging isn’t the only factor that sells a home, these staging “Do’s and Don’ts” could help or harm the sale of the home.

Spring Staging DO’s and DON’Ts:

1. DO NOT cover up any structural problems or areas that need repair. DO encourage the seller to take care of these items as soon as possible. If these issues remain “as is” for the sale, be open about it and don’t brush it under a colorful rug (pun intended). This is misleading and in many states this could be seen as fraud and misrepresentation.

2. DO NOT decorate to your own personal style.

DO stick with simple ideas. Look at magazines and use Pinterest as a guide even, because you want each buyer to see that living room or kitchen with their personality.  If they are overwhelmed with the seller’s style, imagining themselves in the home will be a struggle. Stay simple, avoid eclectic furniture, faux finishes and minimize personal photos as well.

3. DO NOT forget about the unseen areas. DO remember to stage closets, kitchen storage, pantries, even the garage if you can. Buyers want to see these areas to evaluate how they will put them to use and that cannot be done when they are stuffed with clutter. Some of these areas can be difficult to de-clutter especially when you have a family living on site, so discuss the reasons behind this and offer your help. A referred agent is one that goes above and beyond – be the agent that helped your clients stage their closets and other storage areas. 

4. DO NOT give the impression that some of the staging items convey with the property. For instance, you change the porch light to something more savvy or placed bamboo shades in a home that will be sold with bare windows. DO tell the buyers what items do and do not convey with the home. This will avoid confusion at closing and serve as great conversation pieces as you interact with buyers during the property tour.

5. DO NOT let driveway cracks and oil spots remain. DO attempt to fix these areas as they make the property look unpolished and could potentially be a safety hazard. An oil mark can really hold your attention regardless of the beauty of the home so be sure not to track dirt or oil through the home as it could also appear in property photos.

Share your successful staging tips and experiences on our Facebook page!  We hope these tips guide your spring staging objectives and support your potential buyers in imagining themselves in your listings this spring!  

Give Your Brokerage a Boost!

“The role of business is to get and keep customers.” – Jack Welch, the former head of General Electric.  Sounds obvious and simple yet not as easy as it sounds.  But there are simple ways that you can start to boost your brokerage business as well as the morale in the office. It’s an ongoing cycle – happy sales people means happy customers that convert to lifetime relationships and even referrals to grow your business.  REAL Trends released an article including practical tips from Stan Bishop, a Florida broker who provides coaching strategies in his program Broker Profitability: Building a Real Estate Empire.  He suggests incorporating the following recommendations today:

  • Think of your brokerage as a partnership. Treat your sales associates as customers and good things will happen.
  • Reward your staff. Consider your income on the company’s net along with bonuses to the members of the company for their contributions.
  • Develop a Strategy. Focus on growth by retaining the best agents, and recruiting talent. Combining these tactics can reduce overhead.
  • Empower Your Employees. Trust the people you hire to fulfill your company mission, while building a strong team together. Let them know you value them as part of your team.

Tell us what strategies you employ to keep your staff happy – comment here or post to our Facebook page.

Ancillary Services Bring Luck to Your Brokerage

Are you and your agents meeting all of your clients’ needs? A new report analyzes the business models employed by many brokerages that offer ancillary services (also known as  “home services”) and how they use them. Do these services make sense for your brokerage? This report focused on enterprise brokers, with 500 agents or more, because they usually have a relationship with a mortgage company or insurance company.

The report was given by WAV Group Inc., and can be found in its entirety here.  The term “home services” refers to providing residential, mortgage, and insurance services to the consumer when speaking in conjunction with brokerages. It’s common for these same brokerages to have a settlement service and home warranty service in combination with the home or ancillary services. According to the report, these additional practices will really only benefit the brokerages of significant size because they will be able to “have enough data to profit from the harvesting practices outlined” in the report.

The full report for you shows the best data analytic and business intelligence practices by the largest banks and mortgage companies in the United States.  WAV uses with their examples to show how large real estate brokerages that offer home services can show consumers and other brokerages a more competitive edge as well as be more profitable. See what these ancillary practices can bring to your brokerage; it could be just the luck you need!